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Product Marketing Manager, Foundations
About the Role
We’re looking for a strategic, growth-focused product marketer to help us expand Lattice’s addressable market and drive business impact. Your work will be highly visible, cross-functional and broad in scope. Priorities include becoming a buyer expert, defining positioning and messaging, building GTM launch plans and educational materials, enabling our GTM team, and creating content that amplifies the Lattice story and differentiates us in our market. This is a critical product marketing role within a rapidly growing company.
Core Responsibilities
- Collaborate cross-functionally across the revenue organization (sales, customer success, account management, marketing, enablement, leadership) and the EPD (Engineering and Product Design) organization.
- Participate in core team decision-making, surface research and customer insights, and define product positioning & messaging.
- Partner with demand generation and sales leadership to translate positioning and messaging into education and enablement materials
- Launch game-changing products for people leaders and forward-thinking businesses. Lead marketing GTM and product-led growth activities. Provide guidance to the rest of the marketing team about how we market your products and to whom. Track launch, GTM, and product results — iterate and optimize.
- Guide research efforts. Find opportunities for quantitative and qualitative market, industry, competitive, and customer research. Coordinate execution and turn analysis into impact.
Qualifications
- 3+ years of product marketing, content marketing, corporate communications, competitive intelligence, market research, product management, or similar experience,
- Experience managing and launching products for international markets a plus
- Experience launching or managing partnerships and technical integrations a plus
- A solid foundation in the fundamentals including user/market research, positioning/messaging, competitive research, user education, and sales enablement.
- Analytical and metrics-driven, comfortable digging into data and teasing out insights.
- Experience with B2B SaaS business applications a plus
- The ability to partner with and influence cross-functional teams
- Passion and ability to work well in a fast-paced, rapidly changing environment.
- A bias for action and a growth mindset.
About Lattice
Lattice is on a mission to build cultures where employees and their companies thrive 💪. In an age where employees have more choices than ever before, businesses that put employees first are winning 🏅– and Lattice is building the tools to empower those people-centric companies. Lattice is a people success platform that offers performance reviews, employee engagement surveys, real-time feedback, weekly check-ins, goal setting, and career planning in a way that allows companies to focus on employee development, growth, and engagement – yielding stronger employee retention, performance, and impact to the bottom line 📈. Since launching in 2016, we have grown to over 4,450+ customers globally, including brands like Slack, Pinterest, Reddit, and Asana.
What else does Lattice have to offer? We’re so glad you asked! We invest in our people’s personal and professional growth because that sort of growth begets business impact and personal fulfillment 🤗. We believe in the value of continued learning investments 🤓and reimbursements. We offer a competitive salary (including equity💸) and our benefits are thoughtful. We believe that taking the time for you is important and have a flexible vacation/time-off policy to prove it. We even incorporated Lattice “Recharge Days” 🔋to ensure you’re getting a break every month. Lattice has also implemented a 💻 remote-first hybrid model (team-dependent, you work from wherever makes you most comfortable). If that gets you excited, now is the perfect time to join; so bring your appetite for ownership and creation and help Lattice continue to grow! 🎉
Lattice is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Lattice is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.
By clicking the "Submit Application" button below, you consent to Lattice processing your personal information for the purpose of assessing your candidacy for this position in accordance with Lattice's Job Applicant Privacy Policy.
Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- What's the salary range for the Product Marketing Manager, Foundations position?The suggested salary for this position is $152,100-$185,900*
- Is telecommuting possible for this position?Yes, telecommuting is possible for this position
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