Product Marketing Manager

About the role

We are looking for a Product Marketing Manager to take full responsibility for our inbound marketing strategies and product positioning including social media, landing pages, blogs, and lead generation.

This person will work in partnership with the Business Lead and lead the execution of testing strategies to grow product revenue with the internal customer base and new prospects.

What's Firstbase.io?

Firstbase is building an all-in-one Company OS to help define how founders across the globe launch, manage, and grow their businesses.

More than ten thousand founders from over a hundred countries have used our incorporation product, Firstbase Start, to launch their startups. For many founders, "firstbase.io" has become what they type into their address bars when they think about incorporating a business. 

We are backed by Y Combinator & our team, investors, and advisors include people from Apple, Gusto, Carta, Wise, Plaid, and many other great companies.

Why you should join

Firstbase is much more than just incorporation. Our team is dedicated to building products & solving some of the startups’ hardest problems, with particular focus on:

• Democratizing access to financial infrastructure

• Automating tasks every founder faces when running a business

• Making tools and resources more accessible to everyone, everywhere

• Building integrated solutions for founders and removing friction

• Delivering opportunity to traditionally overlooked founders and companies

• Democratizing access to knowledge

Join us on a mission to help more companies succeed!

Who are we looking for

We are looking for risk takers with diverse experience able to provide fearless feedback.

You will have the following duties

• Work with business lead to come up with a strategy for customer growth, acquisition, and retention;

• Create insightful and knowledge-packed content to attract and engage our target personas across multiple channels such as blogs, web and landing pages, social media, and emails;

• Measure and optimize the content marketing campaigns across various channels;

• Manage the acquisition funnel;

• Enable the growth & adoption of Firstbase.io’s products within our existing user base and external channels;

• Assist with product launches and sales structuring for the strategy to identify market needs and customer personas in different industries;

• Aggregate and vet user feedback to drive meaningful recommendations and insights for the business lead.

You should meet the following requirements

• 5+ years of experience as a Product Marketing Manager, Performance Marketing, or Growth Marketing;

• Are an excellent writer (one of the best in the world!) and a native English speaker;

• Experience in Tech B2B multi-product marketing (focusing on founders/startups) is highly required;

• Excellent communication skills: collaborate effectively across internal teams and with external partners;

• High integrity and a customer-first mentality;

• Analytical background: you can investigate and understand data to drive action and results;

• Have worked with a marketing automation system (Hubspot, Salesforce, or similar) and performance marketing in the past;

• Self-starter mindset.

Some perks you might enjoy

• Competitive salary & equity

We lean on some of the best market data to ensure that we offer the most competitive compensation.

• Hybrid work environment

We work both remotely & from our offices in New York City in São Paulo – optimizing for collaboration while providing flexibility to team members.

• 21 days of PTO + birthday off
  

We offer flexibility to allow people to relax and recharge whenever they need it.

• Build your ideal work setup
  

We understand that how you work is extremely important, so we provide a stipend to set yourself up for success here at Firstbase.

• Health benefits
  

Firstbase offers health insurance reimbursements to both US and international employees

• Learning & development
  

We provide a stipend together with resources to help people grow and develop in their careers.

• Amazing annual bonuses
  

Every team at Firstbase has a bonus structure which usually accounts for 10% of OTE.