Product Marketing Manager

About Us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity, and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Business

At FT Professional, we proudly serve over 800,000 professionals and students across nearly 8,000 corporate, government, and academic organisations in more than 120 countries.
Our growth has been fuelled by providing access to the FT’s world-class journalism via FT.com and the FT app, as well as offering journalism as data. We also cultivate important partnerships with media platforms and syndication agreements with other publishers.
Looking ahead, the next chapter of our success will focus on expanding our core business while accelerating growth through new products and services. Our strategy is to empower customers to make confident decisions, drive innovation, and improve organisational performance through actionable insights, collaborative tools, and professional development.

The Role

As a Product Marketing Manager at FT Professional, you’ll report directly to the Global Head of Product Marketing. This critical role is pivotal in driving product adoption and overall success, ensuring FT Professional products resonate with target audiences and drive measurable growth. Your work will combine market insight, customer focus, and collaborative teamwork to execute impactful go-to-market strategies.

Key Responsibilities

• Market Research & Analysis: Conduct market research to identify trends, customer needs, and competitive positioning. Use insights to inform product development and marketing strategies.
• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new and existing products, including pricing, positioning, and promotional tactics.
• Customer Engagement: Collaborate with customer-facing teams to understand feedback, refine messaging, and enhance the customer experience.
• Cross-Functional Collaboration: Partner with product, sales, and editorial teams to ensure alignment and maximise product adoption.
• Content Development: Oversee the creation of marketing materials such as product collateral, sales tools, and digital content.

Required Skills and Experience

• Communication: Exceptional verbal and written communication skills, with the ability to craft compelling narratives for diverse audiences.
• Analytical Thinking: Strong analytical skills to interpret market data, customer feedback, and performance metrics.
• Creativity: A creative mindset with a proven ability to develop innovative marketing strategies.
• Collaboration: Demonstrated success in working within cross-functional teams and building strong relationships across an organisation.

Behavioural Competencies

• Customer-Centricity: A customer-first mindset, always prioritising their needs in decision-making.
• Agility: Ability to adapt to changing circumstances and pivot strategies as needed.
• Ownership: A proactive attitude, taking full responsibility for driving projects to completion with minimal supervision.

Product Marketing Competencies

• Market Insight: In-depth understanding of the financial news market, customer needs, and competitive landscape.
• Value Proposition Development: Proven ability to create compelling value propositions tailored to target audiences.
• Go-to-Market Execution: Experience in successfully launching and scaling products with measurable impact.

What’s in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility
We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [email protected] and a member of our team will be happy to help.

Further Information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

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