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About Faire
Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.
By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.
About this role
We are looking for a Product Marketing Manager for Faire’s Discovery & Retailer growth initiatives.
In this role, you’ll help to set the vision and strategy for one of the fastest growing and high potential areas of Faire’s business and support this vision with thoughtful positioning, messaging and GTM activations that will resonate deeply with our customers and inspire them to use Faire.
You’ll be a catalyst for successful brand discovery for retailers and will enable brands to optimize how they show up on Faire. The ideal candidate is passionate about creating value for small business communities around the world, crafting messaging and positioning of feature launches that inspire action, improved ordering experience, data-driven retention / acquisition campaigns, is a master of leading cross-functional teams, and is a high-energy collaborative teammate and leader.
In this role, you will become the expert on how retailers and brands use Faire impacts our customers and ensure the incentives we launch are easy for customers to understand and make use of.
What you’ll do
- Manage go-to-market execution for Discovery & Retailer features and tests to set and meet launch goals that support overarching Product and Business goals
- Collaborate with Product and Research to develop research plans, participant recruitment criteria and pilot structure that will inform launch plans
- Lead cross-functional teams across product, technical project management, marketing, sales, and design to execute successful, collaborative, and on-time test plans and promotional programs
- Demonstrate data-driven rigor and a results-oriented approach by establishing key metrics to assess the success of marketing initiatives and tracking of performance against goals. Capture and incorporate learnings from both metrics and customer feedback to influence the product roadmap
- Develop guidance on how to communicate with customers, demonstrating a deep understanding of how this impacts our customers - across copy, channels, and frequency
- Create scalable processes and systems to streamline GTM for all incentives, regardless of which team launches them
- Partner with content, brand and social marketing teams as well as comms to design and execute 360 degree marketing campaigns and initiatives to support product launches
Qualifications
- Experience independently designing customer-facing marketing campaigns that drive customer retention and adoption
- Knowledge of principles of effective marketing communications across email and social media channels
- Extraordinary ability to develop and manage work plans that are multi-team, multi-month and multi-step with high precision
- Experience scoping and directing others (supporting team members, agency partners, etc.) in marketing production
- Responsibility for and success in setting strategically-aligned metrics and tracking and evaluating results
Salary Range
California / New York: the pay range for this role is $132,000 - $181,500 per year.
Colorado / Washington / New Jersey: the pay range for this role is $119,000 - $163,500 per year.
Actual base pay will be based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future. This role may also be eligible for equity and benefits.
Faire’s flexible work model aims to meet the needs of our diverse employee community by making work more flexible, connected, and inclusive. Depending on the role and needs of the team, Faire employees have the flexibility to choose how they work–whether that’s mainly in the office, remotely, or a mix of both.
Roles that list only a country in the location are eligible for fully remote work in that country or in- office work at a Faire office in that country, provided employees are located in the registered country/province/state. Roles with only a city location are eligible for in-office or hybrid office work in that city. Our talent team will work with candidates to determine what locations and roles are eligible for each option.
Why you’ll love working at Faire
- We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is an owner of the business and taking part in the founding process.
- We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
- We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
- We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.
Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Salt Lake City, Atlanta, Toronto, London, New York, LA, and Sao Paulo. To learn more about Faire and our customers, you can read more on our blog.
Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.
Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)
Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- What's the salary range for the Product Marketing Manager position?The suggested salary for this position is $132,000 - $181,500
- Is telecommuting possible for this position?Yes, telecommuting is possible for this position
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