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Product Marketing Manager job at Faire

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — there are over 2 million independent retailers in North America and Europe doing more than $2 trillion in revenue. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

We are looking for a Product Marketing Manager for Faire’s virtual events, one of Faire’s most popular and highest revenue-generating initiatives. In this role, you’ll oversee strategic development and day-to-day execution for bi-annual Faire Markets, partner closely with our category and international teams to develop a verticalized event program, and lead highly cross-functional teams to develop and scale a playbook for launching and driving engagement of our event program This is a high-visibility, high-impact role at Faire that touches many teams and has tons of white space.

As an early member of Faire’s product marketing team, you’ll have the opportunity to help build the PMM function from the ground up. The ideal candidate will have strong experience in events or promotions, be comfortable with autonomy, and be equally enthusiastic about strategy and execution. They will have a passion for leading cross-functional teams across product, marketing, design, and sales.

What you’ll do

Manage go-to-market strategy and execution for Faire Markets, overseeing event scope development, GTM planning, goaling, and a multi-month pre-show event process
Scale and streamline our events program at Faire, collaborating with the brand, apparel, and international teams to create a platform and process for efficiently planning and growing events
Partner with our brand marketing and events teams to create a symbiotic relationship between offline and online events, develop industry-leading programming, and build community among Faire customers
Lead cross-functional teams across Marketing, Sales, and Operations to ensure successful, collaborative, and on-time execution of events plans
Demonstrate data-driven rigor and a results-oriented approach by establishing key metrics for each product marketing campaign and tracking performance against goals
Build operational excellence for Faire’s nascent product marketing function — as an early PMM at Faire, you’ll help define the role and identify new opportunities for impact

Qualifications

You have 5+ years of relevant experience in product marketing, product management, pricing, sales enablement, consulting, or go-to-market strategy for new products
You have 1+ years of experience in event strategy, whether B2B or B2C, preferably omnichannel, conferences/trade shows, or content/lead generation (i.e. webinars)
You're a strong cross-functional leader who can influence outcomes across multiple stakeholders, especially product and sales
You're equal parts strategy & execution - You love creating developing an audacious vision for exceptional customer experiences and equally thrive driving the details and executional launch plan for the program
You’re a persuasive communicator — you sell the dream to rally a team and inspire customers through energizing customer-centric marketing
You’re a data-driven marketer who loves to measure and improve the performance of your craft
You’re passionate about retail and believe in Faire’s mission to help local retail succeed

Preferred Qualifications

Experience working with sales teams and developing sales enablement/collateral
Knowledge of the apparel industry
International events experience

Why you’ll love working at Faire

We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is an owner of the business and taking part in the founding process.
We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Salt Lake City, Atlanta, Toronto, London, New York, LA, and Sao Paulo. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

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Product Marketing Manager

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