Product Marketing Manager

What you’ll do: 

• Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
• Drive competitive analysis at Ethic with a focus on sustainability, direct indexing and tax management
• Ensure that the voice of the advisor and client is always represented in every marketing experience
• Develop marketing materials and content by audience to demonstrate the value of our products. 
• Create high-quality product release communications
• Develop sales and marketing materials - desks, insights posts, one pagers - with input from key stakeholders across product, sustainability, investments and relationship management
• Own advisor segmentation and audience research by driving quantitative and qualitative analysis and find ways to empower action from user feedback on needs, problems, marketing materials, etc. 
• Advance product marketing team culture and processes—find creative ways to measure success, communicate as a team and plan cross-functionally

Who you are:

• You’re passionate about positively impacting the future of our planet and humanity
• You’re independent and comfortable working at a small, fast-paced environment 
• You’re kind, curious, and interested in other people’s perspectives
• You’re inventive and excited about building something new
• You’re open-minded and value diversity

What you’ll bring to the table: 

• 7+ years in a product marketing role, experience in fintech or wealth management is a plus
• Well-honed copywriting skills and excellent attention to detail  
• Demonstrated empathy for your current clients and coworkers 
• Experience building content to accelerate growth and expansion
• Experience developing and executing creative marketing campaigns, showcasing new products or solutions 
• Experience managing cross-functional projects with a demonstrated ability to take both a macro and a micro point of view when need be
• A creative approach when it comes to utilizing traditional marketing channels
• Proficiency with PowerPoint and Google Slides, Illustrator and InVision experience is a plus 

About Ethic 

At Ethic, we’re powering the future of sustainable investing. We're a technology-driven asset manager that helps investment advisors and institutions create investment portfolios tailored to their values and financial goals.

Our team comprises finance, technology, data and design experts from 16 different countries. We believe having a diversity of perspectives is critical for building a sustainable future.