Product Marketing Manager

About the Role

The product marketing team at Envoy is responsible for connecting prospective customers to the value of our products and offerings. Product marketers at Envoy are cross-functional experts who use product launches, campaigns, experimentation, and more to drive growth across the funnel. 

As a product marketing manager at Envoy, you will drive the marketing strategy for our products, including developing and executing go-to-market plans, conducting customer and market research, representing the voice of the customer and employee end-user, creating clear and convincing messaging and positioning, and influencing our product roadmap to ensure we deliver maximum value to our customers. You will report to the Director of Product Marketing and work closely with teams across the company, including demand generation, visual design, product, sales, customer success, and more. 

This role will be a foundational member of the product marketing team and is a great opportunity for someone looking to hit the ground running and grow their product marketing career. We’re a small and scrappy team with a strong desire to challenge the status quo—and we’re just getting started. Come join us!

This is not a remote position. The ideal candidate will need to be onsite &
able to participate in hybrid work once Envoy fully reopens.

You Will

• Drive the go-to-market strategy and execution for product launches, feature updates, and campaigns to drive growth and sustained product adoption
• Create messaging and positioning that ties the value of our newest product lines to our overall Envoy mission and value prop
• Represent the voice of the customer. Identify top problems and use cases for Envoy’s product lines and work with product to build solutions that solve those problems  
• Conduct current and prospective customer research and distill feedback into actionable insights to inform business strategy and product decisions 
• Partner with content marketing and campaign management to run programs that drive leads and self-serve revenue from Envoy’s target customers
• Equip our customer-facing teams to effectively sell, onboard, and retain customers by providing training, enablement materials, and deal support

You Have

• 4-6+ years of experience in Product Marketing, Content Marketing, Lifecycle Marketing, Brand Marketing or a related field
• A love for working in a cross-functional environment with demonstrated experience working with marketing, product, sales, and external partners 
• Experience launching new product lines and strong track record of launching products that exceed success metrics and revenue targets 
• Deep understanding of B2B marketing tactics and marketing/sales funnels
• Exceptional storyteller with strong written and verbal communication skills 
• Experience conducting customer research and collecting market intelligence 
• Ability to influence internally, take and implement feedback, and drive buy in from multiple teams 
• Positive, get-it-done attitude and willingness to stretch skills to fit the business’ needs

#LI-HYBRID