Product Marketing Manager, Embedded Payroll

About Gusto

Gusto is a modern, online people advisory platform that empowers accounting professionals to better serve their small business clients and their teams. On top of full-service payroll, Gusto offers its customers benefits for all budgets, 401(k)s, expert HR, team management tools, and People Advisory firm growth opportunities for modern accountant advisors. Today, Gusto offices in Denver, San Francisco, and New York serve more than 12,000 accounting firms and 200,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.

What it is like to Work with Gusto

As a Product Marketing Manager (PMM) for Gusto Embedded Payroll, your work will be foundational to positioning Gusto’s transition from an application company to a platform provider. You will ensure that our partnerships team understands the needs of software companies in different markets building embedded payroll and that those partners understand the needs of their customers when it comes to payroll, benefits, and other in-app people features.

Your primary responsibility will be to help us adapt messaging and create supporting content for different market segments. Gusto Embedded Payroll has to both help other software companies understand the benefits of owning a payroll product and enable those software companies to sell payroll to a wide range of small and medium business end-customers. You will spend a majority of your time creating internal and external content assets targeting our software company partners. But the insights you develop will be repurposed to help make those partners successful once they have built and launched their own payroll products.

The ideal candidate will have experience supporting an enterprise B2B sales motion, a passion for understanding different market niches, and enjoy the challenge of simplifying complex inputs to key benefits that sellers can work with repeatedly. Gusto Embedded Payroll is the newest major offering from Gusto and we operate like a startup—candidates who prefer a rapid pace of change and a nascent, fast moving market landscape will feel at home.

Here’s what you’ll do day-to-day:

• Create & update messaging & positioning for different market segments
• Create internal content, trainings, and enable the go-to-market teams on key messages
• Create and maintain partner-facing collateral and sales assets
• Customize collateral or assets to support individual, high-priority partner opportunities (including ABM tactics)
• Collaborate with Product teams to position and release new functionality
• Support user & buyer research initiatives
• Update and maintain buyer & user personas

Here’s what we're looking for:

• BA/BS degree or relevant experience; startup experience a plus
• 4+ years’ experience in product marketing (ideal) or experience in marketing and/or product management
• Ability to synthesize clear communications (written and verbal) from complex inputs
• Strong work ethic
• Openness to feedback and coaching
• Product marketing training/ certifications a plus

At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity-based compensation (ownership in Gusto). To learn more about Gusto’s compensation philosophy and benefits offerings please view our Total Rewards Approach page.

Our cash compensation amount for this role is targeted at $106,000 - $132,000 in San Francisco & New York, and $95,500 - $119,000 for Denver and most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at [email protected].