What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Product Marketing Manager, Embed Platform position?

The suggested salary for this position is $150,700-$185,900*

Is telecommuting possible for this position?

Yes, telecommuting is possible for this position

Product Marketing Manager job at Workato

About Workato

Workato is the only integration and automation platform that is as simple as it is powerful — and because it’s built to power the largest enterprises, it is quite powerful.

Simultaneously, it’s a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases.

We’re proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world's top brands such as Box, Grab, Slack, and more. But what is most exciting is that this is only the beginning.

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why:

Business Insider named us an “enterprise startup to bet your career on”
Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
Quartz ranked us the #1 best company for remote workers

Responsibilities

This role is for someone who enjoys working at different “altitudes.” On one hand, they are strategic thinkers and masters of messaging/positioning while on the other hand have the ability to understand the details and the differentiating aspects of Workato’s Embedded Platform product and synthesize those differentiators into talking points, slides, and other sales and demand generation collateral. They love working with Product, Demand Gen, Sales Leaders, Account Executives, Sales Operations, CSMs, and SDRs, to come up with collaterals, campaigns, and other materials for the entire marketing and sales funnel.

Work hand-in-hand with the product team on messaging/positioning and launching new features/products to the market.
Work with Demand Generation and Sales teams to develop content for sales plays.
Develop content to drive pipeline and revenue by working cross-functionally with Demand Generation, Sales, and Customer Success. This would include items like:
Content for outbound sales/SDR campaigns, including emails, 1-pagers, first meeting decks, videos, customer-facing decks.
- Sales tools like competitive battlecards, ROI spreadsheets, and in-depth customer case studies.
- Synthesizing competitive data into battle cards including laying competitive traps, anticipating and overcoming objections.
- Work with the Account Management team to build content and programs to drive adoption.
Develop content and speakers at industry events and Workato’s corporate events (like Automate and Customer Office Hours) to evangelize the Embed Platform and drive thought leadership in the market.

Requirements

Qualifications / Experience / Technical Skills

3+ years of experience in product marketing, preferably for a platform product.
Proven ability to synthesize content and communicate it clearly to the market and internal teams like Demand Generation, Sales Enablement, and Sales teams.
Excellent written and verbal communication skills.
Track record of working cross-functionally with Product, Demand Gen, and Sales teams to launch products and GTM campaigns.
Experience executing marketing campaigns.
Passion and ability to work well in a fast-paced, rapidly changing environment.
Strong analytical and critical thinking skills.
Excellent organization and time management skills.

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Product Marketing Manager, Embed Platform