Product Marketing Manager, Ecosystem and App Marketplace

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

Drive awareness of our ecosystem and tell the story of how our apps deliver more value to our users. 

Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.  

Stripe has an ecosystem of technology partners that help to extend Stripe’s product and deliver value to customers through apps that span across categories such as customer relationship management, marketing, accounting, ERP, and more. We’re looking for an experienced, creative, results-oriented product marketer to craft the narrative around our ecosystem of apps and the value that they bring to the Stripe experience. You will craft messaging around use cases enabled by apps and features and capabilities that extend Stripe’s products. You will partner across marketing, global partnerships and product teams to drive market awareness and demand for our apps and the Stripe App Marketplace. You will develop messaging and positioning that highlights critical use cases, and ensure that messaging is integrated across our product growth, campaigns, and enablement efforts.

Responsibilities

• Develop messaging and positioning around Stripe ecosystem, including Stripe Marketplace, key apps, and the use cases that they enable
• Work closely with the global partnerships, product and partner marketing (demand generation) teams to build a marketing strategy for our apps and Stripe App Marketplace, with the goal of driving awareness, demand and usage of apps
• Enable sales teams on the value of the Stripe partner ecosystem and key 3rd party apps
• Manage campaign assets and content that drive awareness of the Stripe app ecosystem story

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. 

Minimum requirements

• 5+ years prior product marketing experience in a B2B SaaS environment
• Experience working with sales and product teams to drive revenue and product usage
• Have an understanding of the value of third party apps and partner ecosystems
• Have prior experience developing messaging and positioning for technology integrations
• Be able to leverage data to proactively identify opportunities and drive impactful results