Product Marketing Manager - Ecommerce

In 1979 (that’s 43 years ago), a Brit named Michael Aldrich thought to advertise on television and let users call in orders over the phone. Welcome to the beginning of ecommerce. It took a few more years before sales were taking place over the internet, and fast forward to today, you can buy nearly anything imaginable online from thousands of businesses all over the world.

At Mercury, we’re building a better way to bank for all types of businesses. We started by imagining what the best bank account for startups would be like. Fast forward a few short years, and we are adding more and more financial tools to support businesses as they grow. And it’s not just startups - we have ecommerce, non-profit, crypto, and other types of customers as well.

Now we’re building a product marketing team to launch new Mercury products, and increase awareness and adoption with our target customers. This is a new team, and we are looking for people who are excited to shape how the team works with team members at Mercury across product/engineering, brand, sales, customers, and compliance.

As the Product Marketing Manager - Ecommerce, you will focus on our ecommerce customers, one of our fastest growing verticals. You will need to understand who they are, where to reach them, and what they want - with the ultimate goal of bringing more of them onto Mercury. You will work closely with the ecommerce team to showcase the value of our products to potential customers, and gather insights to continually improve the ecommerce experience.

Here are some of the things you’ll do:

• Deeply understand our target customers and the competitive landscape: use quantitative and qualitative data to understand what they need and where the incumbent products available today aren’t cutting it
• Develop GTM plans to launch new products and support continual adoption of existing ones - including positioning, audience segmentation, and channel strategy
• Create goals for growth and adoption of our products, and collaborate cross-functionally to exceed them
• Test, learn, and iterate - it is early days for us and we are open-minded to what the “best” strategy will be
• Roll up your sleeves to get things done - this can be anything from writing a press release to negotiating a sponsorship to interviewing customers, or whatever the project requires

We think a successful candidate will have some of the following qualities:

• 6 - 8 years experience, with at least a few years at a tech company (fintech or ecommerce a plus but not required)
• Prioritize using a mix of data and first principles
• Enjoy poking holes and thinking about problems from multiple angles
• Advocate for the customer, and adapt strategy for different customer segments
• Be super organized, but not rigid
• Thrive in fast-paced, collaborative environments

We often think it is easier to show than to tell - you’re encouraged to try our demo site and see the product for yourself.