Product Marketing Manager Doctolib Team (x/f/m)

As Product Marketing Manager for Doctolib Team, you will be responsible for the success of our free products offer for prospects in Germany. Your objective will be to drive product launch, adoption, usage, satisfaction and future evolutions of our product.

Directly reporting to the Global Team Product Lead, you will work closely with Product, Onboarding, Customer Support and other Marketing teams. In this you will have a direct impact on improving the experience of healthcare professionals on a daily basis.

Your missions

As Product Marketing Manager for Doctolib Team you will be in charge of:

• Product positioning (product bricks, structure, value proposition)
• Monitoring usage and satisfaction performance of your product
• Product Feedback: Analyzing customer feedbacks, market trends and competitive dynamics
• Ensuring a smooth customer journey from onboarding to daily usage
• Impactful engagement campaigns on product updates and usage
• Leveraging all marketing channels to promote our products on the market
• Product new features / add-ons strategic assessment: Market analysis and product recommendation for new features / add-ons for the product
• Product roadmap prioritization
• Leading the 360 degree monthly review meetings with Doctolib’s top management
• New market strategic assessment: Evaluate international opportunities for opening new countries with our freemium ecosystem

You will be in charge of defining and delivering results on 3 KPIs at the heart of Doctolib’s economic model: 

• Your product’s satisfaction (NPS)
• Your product’s usage (MAU)
• New freemium users generated

Your profile

• You have 4-6 years of experience either in a B2B Marketing, Product or Strategy role
• You have a strong willingness to work in the healthcare industry
• You like the stretch between shaping a strategy and getting into the detail of implementation and operations
• You are customer-centric and understand the value of field research (e.g. user workshops, shadowing)
• You are structured, data-driven and have excellent analytical and research (primary and secondary) skills
• You understand performance factors of B2B communication and are willing to plan and write customer campaigns
• You have experience in managing multiple stakeholders and have successfully delivered on multidisciplinary projects
• You are able to manage and prioritize multiple strategic projects and thrive in a fast-paced environment
• You recognize yourself in our SCALES values (Service, Care, Act, Learn, Enjoy, Structure)
• You have an entrepreneurial mindset with the ambition to transform the healthcare sector
• You are native speaker in German and fluent in English. French and Italian are a plus

The Interview Process

• Interview with the Recruiter
• Hiring Manager Interview
• Case Study 
• Final Interview
• References

Position details

• Location: Position based in our Berlin HQ, Munich Offic or Paris HQ
• Start date: As soon as possible

What we offer

• Perks and benefits include a public transport ticket, sponsored Urban Sports Club membership, lunch vouchers and more. 
• Company pension scheme 
• 28 days of leave + 1 additional day for each year of service (up to. 30 days)
• As we believe each person is integral to the company's success, we grant an equal stock options plan to all Doctolibers
• A detailed and structured onboarding as part of our Doctolib Academy
• Comprehensive learning opportunities such as our Doctolib e-learning program, Learning Days and other training (e.g. soft skill training, product training and more)
• Team-events and an annual company-offsite
• A flexible work policy, from hybrid to an office-based mode

About Doctolib

Founded in 2013, Doctolib is one of Europe’s fastest growing healthcare technology companies. Everyday we strive to fulfill three entrepreneurial missions:

1. Improve the daily lives of healthcare personnel
2. Make access to healthcare fast and equal for everyone
3. Build a team of entrepreneurs dedicated to improving healthcare with a human-centric approach

We are dedicated to creating useful solutions for healthcare personnel and patients, regardless of age, condition or location. We strongly believe in prioritizing data privacy as we continue to build services with a positive social impact for the long run.

At Doctolib, we don’t just accept diversity, we respect and celebrate it! We’re proudly committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, ethnicity, disability or place of origin. We take care of each other and are grateful for each Doctoliber’s contribution to our mission!