Product Marketing Manager, Crypto

About the team + role

As the newest member of Robinhood's Product Marketing team, you'll play a key role in helping us build a world class Product Marketing function!

We are looking for customer-focused marketers who can develop go-to-market strategies that drive adoption and sustained growth for new and existing products. You'll develop the right value proposition, positioning, messaging, and channel strategy that resonate with customers, as well as manage post-launch marketing programs. You’ll also work on our most innovative and important products alongside cross-functional teams from Product Management, Operations, Design, Engineering, Research, and more!

What you’ll do

• Craft and refine our go-to-market strategies and positioning for Robinhood’s core crypto products by collaborating with Marketing, Communications, Product, Data Science, and Partnerships teams
• Lead go-to-market execution for product and feature launches and ongoing marketing campaigns
• Partner with performance, lifecycle, and brand marketing teams to define and implement a strategic growth strategy that unlocks opportunities for one of the largest crypto exchanges in the US
• Craft end-to-end marketing campaigns that build relevance and excitement for the Robinhood brand
• Create differentiated narratives with messaging that continuously improves with user feedback, testing, and a deep understanding of our target audience
• Drive market and competitive assessments with research and data teams by surfacing qualitative and quantitative customer insights to craft product strategies, ensure product-market fit, and shape the product roadmap
• Track and analyze the impact of the work with our target customers in partnership with Product, Benchmarking, Legal, Compliance, and Policy teams
• Understand the multiple players in the ecosystem (including consumers, policymakers, news media, government)
• Be a strong customer champion, creative marketer, and problem solver

What you bring

• 4-5+ years of professional work experience in a Product Marketing capacity
• Ability to break down complex concepts so that they’re simple, clear, and human
• Strong relationship-building capabilities and ability to work cross-functionally
• Experience in tech (preferably fintech and/or crypto) companies where customer insight is paramount
• Data-driven approach to your work and decision-making
• Qualitative analytical ability and familiarity with A/B testing
• Thrives in a fast-paced environment with a bias towards action
• Experience working in or strong knowledge of the crypto industry and Web3 ecosystems
• internally and with Clients with confidence

What we offer

• Market competitive and pay equity-focused compensation structure
• 100% paid health insurance for employees with 90% coverage for dependents
• Annual lifestyle wallet for personal wellness, learning and development, and more! 
• Lifetime maximum benefit for family forming and fertility benefits
• Dedicated mental health support for employees and eligible dependents
• Generous time away including company holidays, paid time off, sick time, parental leave, and more!
• Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits

The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan.

US Zone 1: $136000 - $160000
US Zone 2: $120000 - $141000
US Zone 3: $106000 - $125000