Product Marketing Manager, Creator

SoundCloud is a next-generation music entertainment company powered by an ecosystem of artists, fans, and thriving communities. As one of the world’s most influential cultural platforms, SoundCloud holds a singular market position as both a music-streaming service with the largest catalog of music, and an artist services and distribution business to help artists grow long-term, successful careers.

We are looking for a qualified Product Marketing Manager, Creator who will manage product marketing and go-to-market strategies for a variety of products that helps Creators with their journey. 

In this role, you’ll manage creator product marketing work, develop insights and value propositions, impact the product roadmap, and create products that will help Creators and delight them. You will work in tight partnership with our Product and Engineering team, Marketing, Operations, Creator Services and internal CRM teams as well as partners/vendors to ensure that our creators understand the why, what, and when as we roll out new products and features. You will be responsible for developing go-to-market plans, and building out strategies around the best way to educate our creators about the best way to get value out of our products depending on the segment and their needs. Needless to mention, you will partner very closely with the growth team to define and redefine the market and adjacent markets that the SoundCloud Creator division should enter and win.

Responsibilities include:

• Competitor analysis, market research, and other research initiatives to inform market positioning
• Defining product value propositions and positioning in the context of product strategy and market landscape - developing the understanding of ‘why’ we are building products and features
• Owning the go-to-market responsibilities for all initiatives including developing creatives and copy
• Building strong and sustainable cross functional relationships across the Business, Product, Marketing, Strategy, Operations, Content and Finance teams as well as potentially managing external partners
• Inspiring and developing our overall customer strategy, compiling regular reports and presentations, driving go to market alignment, and knowing our customer segments inside and out
• Being able to independently run, ad-hoc projects to understand business implications of proposed product and marketing decisions
• Operationalize and manage various artist related programs such as artist education and masterclasses.

Who you are

• Passionate about the future of music
• Degree in Business, Marketing, or related field
• 2+ years in Product Led Growth (PLG), Product Marketing, Marketing, Business Strategy, or Consulting, ideally with Music experience
• Strong communication/presentation skills with a track record of presenting complex analysis to executives/senior management and peers
• Excellent business judgment; ability to handle complex situations with clarity and confidence and thorough data analysis
• Excellent ability to build relationships and networks with multiple functions, regions, and at all levels of the organization
• Adaptability and ambition to get things done despite an often-changing market and competitive situation

About us:

• We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
• We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
• We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
• We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities

Benefits:

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Employee Stock Ownership Plan
• Generous professional development allowance
• Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
• Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
• 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
• Various snacks, goodies, and 2 free lunches weekly when at the office

Diversity, Equity and Inclusion at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.