Product Marketing Manager, Coursera for Campus

Job Overview:

Coursera’s Product Marketing team connects consumers, educators and enterprises with our world-class learning products, content and solutions. Product Marketers play a key role in finding product-market fit, bringing products to market and driving adoption. In this role, you’ll act as product marketing lead for Coursera for Campus, with a focus on solutions serving colleges and universities. You’ll partner closely with product, marketing, and sales teams building customer experiences spanning skill-first products and solutions. You’ll also play a critical role in ensuring Coursera is the chosen skill development platform for campus in support of our growth and revenue goals.

Responsibilities:

• Develop industry and audience expertise and insights to influence the product and marketing roadmap
• Create messaging and positioning for use in brand, customer, and marketing communications 
• Be the expert in Coursera learning products and competing products by target industries and personas
• Drive go-to-market strategy and execution for new features and products to Coursera for Campus’s growing customer base
• Develop sales materials including presentations, datasheets, etc. and be the subject matter expert for the field
• Partner with Demand Marketing on GTM campaigns with compelling narratives and bring those campaigns to life across channels (Comms, PR, Web, Social, etc.)

Basic Qualifications:

• 6+ years experience with 3 years in product marketing or equivalent
• Demonstrated history of direct experience working in the higher education market
• Experience developing product marketing plans, including designing, executing and tracking go-to-market initiatives for high priority products
• Demonstrated experience with messaging and storytelling skills
• Background in synthesizing qualitative and quantitative insights into business recommendations

Preferred Qualifications:

• Experience enabling enterprise sales organizations 
• Experience working with global, enterprise SaaS products
• Experience selling or marketing to leaders in education
• Experience in customer success or technical services a plus
• Comfort with a fast-paced culture, with the ability to learn quickly, think creatively and stay focused and organized while managing multiple priorities

If this opportunity interests you, you might like these courses on Coursera:

• Customer Insights: New Product Development Orientation
• Positioning: What You Need for a Successful Marketing Strategy
• Marketing Strategy Specialization

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