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Product Marketing Manager

Paid time off
Professional development opportunities
Stock options
Parental leave
This job offer is closed.
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About the opportunity

We are looking for an experienced Product Marketing Manager to fuel the adoption of Contentful by global brands and digital enterprises. In this role, you will build out successful go-to-market strategies, launch marketing initiatives, support selling activities and establish a thorough understanding of our customers and competition. You are expected to communicate with confidence and authority, enjoy creative work, operate autonomously, and work across departments and timezones.

What to expect?

  • Develop messaging to create demand that align with buyers and users of the Contentful by generating written documents supported by presentations, customer case studies, and other collateral to support marketing and sales initiatives
  • Collaborate closely with sales teams by researching and documenting typical customer use cases, proof points, and target buyer profiles to ensure products are positioned effectively in the market. 
  • Research the market landscape and collect competitive intelligence to benchmark product capabilities and develop an effective product positioning strategy.
  • Work across go-to-market teams (Customer Experience, Sales, Partnerships, and Marketing) to define product communication plans, develop collateral, and coordinate high-impact feature releases. 
  • Deliver our value proposition and collaborate on product demonstrations at internal and external conferences and customer briefings.
  • Create consistent positioning statements, messaging, and associated proof points. This source material is used by other marketing teams to generate public-facing marketing collateral.
  • Analyze data from Salesforce, Google, and Looker to inform and improve product line sales and identify the most effective marketing and sales techniques.   
  • Write compelling copy for different collateral types and target audiences, then turn this into your own decks that are utilized by sales and customer success teams.
  • Represent the company at all times and with virtually any audience to explain the customer-led benefits of the platform.

What you need to be successful?

  • 3+ years of experience as a Product Marketer, and experience working directly alongside a PMM team in related roles: sales enablement, partner marketing, customer marketing, B2B direct marketing, etc. You have a Product Marketing playbook to share.
  • A successful track record of supporting an enterprise sales team with collateral (decks, one pagers, battle cards, etc.), training, and individual deal support. When a rep needs the big guns, they call you.
  • Technically-oriented to the point you understand APIs and developer platforms, and have an aptitude to continue learning about Contentful’s technology.
  • Bonus: Experience using, building, marketing, or selling (1) Developer Platforms or (2) MarTech tools. You can help our customers understand how to use Contentful to increase their development velocity and its impact on revenue and cost reductions, or increase conversion rates and drive ROI.
  • Bonus: Experience working for a fast-growing, venture-funded B2B SaaS software company. This isn’t the first time you’ve built a plane while it’s flying.

What's in it for you?

  • Join an ambitious tech company reshaping the way people build digital product
  • Full-time employees receive Stock Options for the opportunity to share in the success of our company
  • Comprehensive health/dental/vision care package covering 100% of monthly  premiums for employees 
  • We value Work-Life balance and You Time! A generous combination of a flexible time off policy, volunteer time off and paid holidays 
  • 16 weeks of paid parental leave (after 6 months of employment)
  • Use your personal education budget to improve your skills and grow in your career. 
  • Enjoy a full range of virtual events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties 
  • Share and navigate the excitement of a new workplace with your CFF (Contentful First Friend) 
  • Commuter benefits and monthly bill stipend 
  • Plus, Contentful socks! And other amazing swag as part of company events. Oh yeah!

Who are we?

Contentful is the leading content platform that powers digital experiences for over 30% of the Fortune 500 companies and thousands of global brands. Our platform unifies content in a single hub, structures it for use in any digital channel and integrates seamlessly with hundreds of tools through open APIs. It lets developers and content creators work in parallel, increasing team efficiency and happiness. Companies such as Shopify, Staples, Atlassian, Electronic Arts, Chanel, Roche, Vodafone use Contentful to build their mobile and web products, voice controlled apps and more. 

We’re growing rapidly and we have secured over $330 million in funding from top-tier partners such as Tiger Global, Sapphire Ventures, Salesforce Ventures, General Catalyst and Benchmark.

More than 750 people from 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, San Francisco, Denver and distributed around the world.

Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice”, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Contentful
More than a headless CMS, Contentful is the API-first content management platform to create, manage and publish content on any digital channel.
Cloud Computing, Content
251-1000 employees

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