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Product Marketing Manager, Consumer - Marketing Foundations
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Coursera can hire people anywhere in country where we have a legal entity, assuming candidates have eligible working rights and a sufficient timezone overlap with their team. Our interviews and onboarding are conducted virtually, a part of being a remote-first company.
Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 97 million registered learners as of Dec. 31, 2021. Coursera partners with over 250 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.
Job Overview:
Coursera’s Product Marketing team connects consumers, educators and enterprises with our world-class learning products, content and solutions. Product Marketers play a key role in finding product-market fit, bringing products to market and driving adoption. In this role, you’ll lead consumer product marketing for a number of Coursersa’s high priority learning products including professional certificates and courses. Coursera is a leader in these dynamic, growing markets and you’ll play a key role supporting our growth and revenue goals.
Responsibilities:
- Define and evolve our target audiences for our consumer learning products to drive product growth
- Leverage consumer research to deliver audience insights to help shape the strategy and market position for our consumer products
- Develop product messaging, value propositions, positioning, and go-to-market strategies for our consumer product portfolio
- Identify and activate audience insights to help shape the product growth strategy for our consumer products
- Partner with our Product, Design, Research, Brand, and Engineering teams to represent the voice of the customer in influencing the product roadmap.
Basic Qualifications:
- 4-6 years of relevant marketing experience; 3+ of those years product marketing
- Demonstrate history of prioritization and management of multiple projects
- Communications skills paired with analytic ability to transform insights into action
- Experience planning, delivering, and measuring key initiatives
Preferred Qualifications:
- Experience with qualitative and quantitative customer market research techniques, and executing against segmentation
- Cross functional team experience with the ability to influence with high levels of ambiguity and tight deadlines
- Demonstrate strategic thinking with an analytical approach based in data and audience analytics
- Proven ability to work closely with and influence product and growth teams
- CPG background a plus
- Experience working in edtech or higher education
If this opportunity interests you, you might like these courses on Coursera:
- Customer Insights: New Product Development Orientation
- Positioning: What You Need for a Successful Marketing Strategy
- Marketing Strategy Specialization
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Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- Is telecommuting possible for this position?No, telecommuting is not possible for this position
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