Product Marketing Manager, Consumer

Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. In our first decade, Kraken has risen to become one of the largest, most successful and respected crypto exchanges on the planet. 

We are changing the way the world thinks about finance and our range of successful products are playing a critical role in the mainstream adoption of crypto assets. We continue to trail-blaze into new territory with the introduction of Kraken Bank, providing a more seamless integration between crypto and the traditional financial system. This makes us the first crypto company (ever) to be awarded a U.S. state banking charter. 

Our diverse group of 2,400+ Krakenites are distributed all over the world as part of our 'remote first' culture, united by a shared passion for delighting customers, upholding crypto values and achieving our meaningful mission. We attract people who push themselves to improve, are radically transparent and think differently in order to unlock their potential. 

Crypto is a rapidly evolving industry and we’re just getting started. We’re growing fast and you're invited to join the revolution!

Kraken is scaling the product marketing org to match our increasing breadth of new, charismatic products and rapidly expanding customer base. You will be our current customer's voice and advocate as you work cross-functionally with product, brand, design, engineering, and customer engagement. We are building the strongest product marketing practice in tech. We operate at the unique intersection of fintech, crypto, and marketing. We focus on quality in our storytelling and we are thoughtful and calculated with our big bets. Join our ?  before we take off!

We are looking for a crypto-curious Product Marketer to join our Consumer team and help make  Kraken and crypto easy and accessible for everyone. In this role, you will be conducting inbound research to understand the motivations, needs and opportunities behind the consumers that are new to crypto and you will craft and execute marketing strategies that bring tailored products to the market. You’ll be the bridge between product management and marketing and will collaborate cross-functionally advising key stakeholders on the go-to-market strategy.

This is a fully remote role. We will consider applicants based in Asia Pacific, North America, South America and Europe.

• Plan and execute go-to-market strategy for new products, features and enhancements by forming the positioning and messaging

• Conduct and coordinate quantitative and qualitative inbound marketing research efforts to empathize and confirm what our new to crypto clients love and need most from Kraken

• Understand key value drivers and vary messaging, positioning and client acquisition methods to suit specific consumer personas. You know or can determine where to find clients, how to collect intent signals, and how to identify if and when our product offering is not meeting client needs and expectation

• Plan lifecycle marketing and retention, resurrection, and retargeting campaigns for our current client base to help steer their journey and discover new products

• Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals

• Take a diplomatic leadership approach to involve stakeholders early and get cross-functional work done; be a proactive leader and decision-maker 

• Keep an astronaut’s mindset: pivot from the micro-details on the ground up to the bigger picture macro view and back down again

• Use sound product sense in marketing every day: identify the problem we are solving for, our hypothesis, what goals we will set and how we measure them, what channels are best to use, what we should do now, and how we can scale and automate 

• Be an owner: step up and take the lead on challenging, ambiguous work 

• You have a minimum of 3+ years of experience in product marketing, martech product management, lifecycle, or channel marketing within a B2C context

• Preferred experience in B2C fintech, payments, wallets, banking services, retail investment, lending, consumer credit, marketplaces, etc.

• You have experience running successful go-to-market (GTM) B2C campaigns for multiple products and features for existing customers

• You’re curious and interested about the crypto ecosystem. Previous experience in crypto not required though! 

• You're a concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive summary 

• You have experience with multiple marketing channels and a history of focus on the right message for the right customer on the right channel (at the right time!)

• You're an ally to product managers and other marketers, often volunteering to test alphas/betas, lead inbound customer research, and seek diverse perspectives

• You're the antithesis of a lone wolf: you clearly communicate and involve stakeholders early and often and work to secure buy-in, address concerns, and incorporate feedback 

• You’ve got a couple of moonshot ideas for transforming marketing in crypto

• You’ve got an ease about you: you address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind

We’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background. 

As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

Check out all our open roles at https://www.kraken.com/careers.