Product Marketing Manager - Commerce

About Twitch

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Linkedin, Twitter and on our Blog.

About the Role 

As the Product Marketing Manager for Commerce, you will be responsible for the global, end-to-end marketing of ads, sponsorships, and commerce products that empowers creators to earn money while engaging their audiences.  You will be developing Go To Market plans that guide them to adopt tools and best practices based on their journey. You will partner closely with the Ads and Sponsorship Product teams to bring innovative new features and frameworks to market, developing a strategy that is based on the needs of the audience and bringing together a cross-functional team to bring that strategy to life. 

You will demonstrate a mastery of consumer insights to develop their strategy, bring together cross-functional stakeholders to execute on their plans, and will confidently align senior product leadership and C-Suite executives around those plans. You will understand market trends, the competitive landscape, and have experience leveraging those to positively drive consumer sentiment and adoption of features. You will thrive in a fast-paced product development environment. You will report to the Senior Director of Product Marketing within the larger GTM Marketing team. 

You can work in San Francisco, CA; Irvine, CA; New York, NY; or Seattle, WA

You Will

• Oversee the development of go-to-market strategy for new product features on Twitch, working closely with research to align the strategy to customer needs and insights
• Guide a team of cross-functional stakeholders (including Product, Marketing, Data Science, PR, Design, Engineering and more) to deliver effective marketing launches
• Embed yourself on the product team to develop and influence the product roadmap based on highest customer needs and insights
• Manage internal creative partners to ensure quality, on-budget, on-time delivery of marketing programs and assets across multiple channels

You Have:

• 4+ years of professional experience in a corporate or startup environment
• 2+ years in a marketing capacity at a technology company
• Experience partnering with and influencing Product Management, Research & Analytics, Comms, and senior executives
• Experience working on ad supply and sponsorship products is a plus

Perks

• Medical, Dental, Vision & Disability Insurance
• 401(k)
• Maternity & Parental Leave
• Flexible PTO
• Amazon Employee Discount

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.

Job ID: TW8712