Product Marketing Manager, Central Bank Digital Currencies (CBDCs)

RippleX’s mission is to inspire and enable developers to collectively build the Internet of Value (IoV) - which will enable the world to move value like information moves today. We contribute to open-source protocol development (e.g. the XRP Ledger) and innovations that accelerate the Internet of Value (IoV). We also partner with enterprises and institutions to develop solutions that use the XRP Ledger, its native digital asset, XRP, and related technologies.

We’re looking for an experienced and entrepreneurial B2B focused product marketing leader to drive our product and go-to-market strategy for the Central Banks Digital Currency (CBDC) use case. This person will own the strategic direction and go-to-market strategy for government-grade blockchain solutions to expand the utility of XRP Ledger technology for Central Banks.

In close partnership with product management, engineering, business development/operations, and marketing teams, you’ll develop the go-to-market strategy and roadmap for which customer segments and use cases to target for adoption. This leader will collect and synthesize insights from the field teams, markets, and regions to incorporate into the decision making process, and champion the voice of the customer to influence product roadmaps.

The ideal candidate will have extensive experience leading product marketing and strategy for a disruptive enterprise technology in a quickly evolving, start-up environment.  Experience in CBDCs/Blockchain technology or work with Central Banks is a plus. 

WHAT YOU’LL DO:

• Lead go-to-market planning and cross-functional implementation for existing and new products or releases, including positioning, packaging, pricing, and incentives.
• Build and execute on a vision for financial use cases of the Ripple CBDC Ledger platform that serves our Central Bank partners, including creating and managing digital currency, stablecoins, and building interoperability between private and public ledgers
• Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the customer and market internally with Product Management and Engineering.
• Uncover and initiate new business opportunities and use cases by engaging with customers, conducting market research, and tracking competitive and key crypto trends.
• Drive growth by influencing holistic marketing initiatives, programs, and campaigns working with the broader marketing, design, and comms teams.

WHAT WE’RE LOOKING FOR:

• BA/BS degree
• 8+ years of work experience, mainly in Product Marketing within an entrepreneurial environment
• Passionate and familiar with cryptocurrency, blockchain and CBDC ecosystems 
• Experience in payments, settlement and financial technology
• Ability to execute with a lean team in a changing environment
• Desire to lead, influence, and inspire a cross-functional, diverse, and distributed team
• Proven ability to collaborate with others across functions in a highly matrixed organization
• Excel at simplifying complex concepts in messaging and differentiated positioning
• Outstanding verbal and written communication skills
• Core skill set in strategy, positioning and packaging

WHAT WE OFFER:

• The chance to work in a fast-paced start-up environment with experienced industry leaders
• A learning environment where you can dive deep into the latest technologies and make an impact
• Competitive salary and equity
• 100% paid medical and dental and 95% paid vision insurance for employees starting on your first day
• 401k (with match), commuter benefits
• Industry-leading parental leave policies
• Generous wellness reimbursement and weekly onsite programs
• Flexible vacation policy - work with your manager to take time off when you need it
• Employee giving match
• Modern office in San Francisco’s Financial District
• Fully-stocked kitchen with organic snacks, beverages, and coffee drinks
• Weekly company meeting - ask me anything style discussion with our Leadership Team
• Team outings to sports games, happy hours, game nights and more!