What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Product Marketing Manager position?

The suggested salary for this position is $150,000-$185,900*

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

Product Marketing Manager job at Canva

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora,你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work. That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA.But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

Product positioning & Messaging - Collaborating with product and the brand team, you’ll help create and test the product positioning for your area of the business.
GTM - You’ll own the end-to-end GTM of new products launching, mapping out key audiences, competitive insights, positioning, testing, marketing strategy and execution.
Product adoption & awareness - Working closely with the product and marketing teams to ensure our products are highly discoverable and optimised to drive ongoing adoption and engagement.
Customer research - You’ll be the professional in connecting and understanding your core customers. You’ll be someone who regularly connects with users, conducts research and testing and feeds the insights back to the product and marketing teams.
Market research - You’ll act as the competitive professional for the competitors relevant to your key products and audiences. You’ll conduct product teardowns, marketing analysis and market sizing, looking for key market opportunities for Canva.
Cross functional champion - You’ll be the person that helps connect the dots between product, marketing and sales. You’ll have superb collaborator management and be a world class communicator to ensure everyone knows what’s launching, when and how it

You're probably a match if

You have 4+ years of product marketing experience or at least 2 years of experience in a marketing-facing role in a product-centric organisation, demonstrating skills such as delivering presentations to customers and prospects, conducting competitor analysis, and market research.
Your experience includes owning and running product launch strategies from end to end, showcasing your ability to successfully drive product launches.
You excel at building exceptional cross-functional relationships with collaborators from product, marketing, sales, strategy, CHT, and research, enabling seamless collaboration and alignment.
Your expertise lies in building and rallying teams around key product strategies, both during launch and adoption stages, ensuring successful execution and adoption.
You have a proven track record of sourcing customer insights and research, using this valuable data to create data-motivated and customer-centric product and marketing strategies.
As Canva is a fast-growing and fast-paced workplace, you thrive in juggling multiple projects simultaneously and possess excellent prioritisation skills.
You are a great problem solver, always seeking opportunities to learn and grow in your role.
You are passionate about solving customer problems and needs through innovative product solutions, enjoying close collaboration with product teams to deliver world-class products.

About the team

The product marketing team is on a mission to empower our Canva community to achieve their goals through world Canva’s world-class products and tools. We do this by helping bring our new products to market and drive continuous engagement and adoption across our array of existing products. We want every person to discover how Canva can help them daily whether through creating social graphics, building impactful presentations, educating our future generations or printing gifts for your friends, with Canva everyone can achieve their goals.

But don't just take our word for it, check out what Community Specialist - Alena Godunova, has to say about working in Marketing at Canva -

"Working at Canva means being a part of an international community which is amazing. We learn together, we collaborate, we get inspired by so many great people and stories from around the world.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a stack of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

• Equity packages - we want our success to be yours too

• Inclusive parental leave policy that supports all parents & carers

• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more

• Flexible leave options that empower you to be a force for good, take time to recharge and supports youpersonally

Check out lifeatcanva.com for more info.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

Please note that interviews are conducted virtually.

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Product Marketing Manager

You're probably a match if

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