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Does developing marketing strategies for users that want new ways to create, collaborate, and communicate sound like your calling? Do you enjoy working on multiple use cases that span small to large companies? We are looking for someone who has a passion for understanding what motivates and excites business team users for how they want to use video and audio for creation and sharing. These business team segments range from customer success, marketing and sales to customer insights. Join our product marketing team and help shape our go to market and user value creation for a fast growing set of users at Descript.
What will you do?
- Persona development of our business teams users
- Build out compelling, timely and actionable value props, use cases, and thought leadership assets for prioritized business team segments
- Create and test copy along with our marketing content team for different mediums, from ad and web copy, to one-pagers and pitches
- Execute and support product launches to the business teams segments
- Be the marketing face of business teams segments and use cases for Descript - contribute at events or panels on the future of work for business teams and the evolution of the new tech stack of creation. Speaker/evangelist at relevant business themed events for content creation and collaboration
- Market sizing and growth analysis for priority business teams segments
- Build top of funnel programs to connect with business teams users
- Measure and track business teams acquisition and lifecycle journey across different creator facing products and markets in partnership with the growth and sales team
- Work with our PR team for contributing to interviews/dedicated media newsletters targeted to specific business teams segments and use cases
- Contribute to competitive benchmarking and positioning
- Identify key marketing partnerships and venues/events to build relationships with business users
- Contribute to pricing models for business teams growth
- Work with the community manager to build a network within Descript business teams users with similar use cases.
- Track product usage to develop targeted programs with the marketing team to maximize cross portfolio product usage within the business teams segment.
Qualifications
- Experienced product marketing, customer segment or industry marketing (4+ years) with proven results
- Experience at a B2B/SaaS company in a GTM function
- Detailed project management experience
- Analytical, data-driven decision-maker based on customer insights
- Excellent communicator and collaborator across marketing, customer success, product, engineering and sales teams
- Excellent written communication skills
- Experience marketing solutions that span multiple use cases
Bonus profile
- Experience working with using Amplitude, Google Analytics, Customer.io or other email marketing tools, Pipedrive, Webflow, Segment, and in-product messaging tools
- Experience in the media creation process
- Worked with creator-oriented tools (design, 3D, audio/video)
About Descript
Descript is building the next generation of tools for communicating with video and audio. We are a team of 70 (planning to double in 2022) — with a proven CEO and the backing of some of the world's greatest investors (Andreessen Horowitz, Redpoint Ventures, Spark Capital). Descript HQ is in San Francisco, and our AI research team, Lyrebird, is based in Montreal.
Descript is the special company that's in possession of both product market fit and the raw materials (passionate user community, great product, large market) for growth, but is still early enough that each new employee has a measurable influence on the direction of the company.
As a small startup, Descript relies on employees who thrive in an environment where they are regularly called upon to translate high level goals into day-to-day priorities, and are regularly presented with technical and business challenges that extend beyond their comfort zone.
Benefits include a generous healthcare package, catered lunches, and unlimited vacation time. We currently have offices in San Francisco and Montreal, and are open to folks working remotely between PST and EST time zones. Whether you love WFH or can’t wait to get back to being in person, we're interested in offering an environment that works for you.
Descript is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe in actively building a team rich in diverse backgrounds, experiences, and opinions to better allow our employees, products, and community to thrive.
Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- Is telecommuting possible for this position?Yes, telecommuting is possible for this position
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