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Product Marketing Manager B2B - Barcelona or Remote

Full-timeProduct Marketing Manager$152,100-$185,900*
Flexible work schedule
Home office stipend
Remote work options
This job offer is closed.
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Location: You can join us either in one of our offices in Hamburg, Berlin or Barcelona or 100% remotely in one of the 11 countries where we have a legal entity**

FREE NOW is seeking for a highly-motivated and self-driven Product Marketing Manager B2B who is responsible for planning and executing initiatives to drive growth and increased understanding of FREE NOW across our European footprint (currently ten countries). The Product Marketing Manager Rider is responsible for ensuring the communication of product features and benefits and the alignment of product development and marketing strategy for the respective audiences. 

Your role:

  • Iterate on the value proposition for FREE NOW and articulate use cases and value in all customer-facing messaging
  • Drive awareness and understanding of FREE NOW through multi-channel campaigns (driving targeting, positioning, messaging, creative, and launch)
  • Working on new product development, positioning, customer segmentation, and creating optimizing go-to-market strategies.
  • Work closely with our talented product management team to translate market trends and customer needs into product requirements and product roadmap priorities
  • Develop and execute got-to-market plans for new product initiatives, working closely with our B2B content marketing teams, PMs & top management, engineering, growth, content, CRM, local teams, PR, design and define our overall positioning framework
  • Develop and conduct user, market, and competitive research to better understand and evangelize market trends and apply key learnings to new initiatives in strong collaboration with the internal research team
  • Own and put together our internal battlecards for the sales teams
  • Translate product features and functions into crisp, powerful benefits that resonate with customers and prospects.
  • Communicate and coordinate information between several stakeholders of product, marketing and operations
  • Increase customer retention & impact upsell opportunities by working on Customer journey improvement & monetisation opportunities.

Your profile:

  • A minimum of 2-3 years of experience in product marketing or a comparable function
  • PMM experience within a B2B tech environment is a MUST
  • Obsessed with knowing the customer: experience with applying consumer insights to help optimize product experience
  • Knowledge about how to set up campaigns coordinating it from creative brief and campaign planning through to tracking and analysis
  • Exceptional prioritization and project management skills
  • Excellent communication skills in English: Written, verbal, and visual
  • Experience interpreting competitive analysis, customer segmentation and other data sets
  • Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively with product managers, UI/UX, operations, sales, marketing, legal and other teams across the company
  • Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done
  • Experience with tools is a plus e.g. phrase, jira, braze, tableau, typo3

** legal entities: France, Spain, Germany, Austria, Portugal, Italy, England, Ireland, Poland, Romania & Greece 

Diversity and inclusion:

At FREE NOW, we commit to being an equal opportunity employer. We consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We celebrate diversity and have a clear vision: to be the place where a diverse mix of talented people want to come, stay and do their best work. Together with passionate, creative and collaborative colleagues, we are following our purpose of making mobility available for everyone.

Move like you

At FREE NOW we have colleagues from over 70 nations! We value open communication and welcome everyone as they are. We are all one team and follow the same goals – that’s why we share our insights and results to get on track together every month. 

Your wellness and work-life balance matters to us. We offer trust-based and flexible working hours as well as the option to work from home. In the office, you can enjoy our free drinks and daily fresh fruit. Do you like to be active? Take part in our subsidised gym membership. Bigger plans? Take a sabbatical leave and get out there!

Let’s grow together! We believe in a transparent career growth plan, quarterly development sessions with your team lead as well as regular 1:1s to help you thrive! For your own ideas, you’re welcome to set up initiatives and projects.

Need a lift? We offer Udemy e-learning platform, subsidised language classes, internal peer-to-peer trainings and more to support your learning & development opportunities.

More Benefits? 👏 Monthly mobility budget for FREE NOW rides, quarterly team events, relocation assistance for internationals, birthday-off, kudos and many more!


FREE NOW is the Mobility Super App with the largest vehicle choice for consumers across Europe. More than 54 million users in 16 markets and in over 170 cities today are already moving freely from A to B by accessing the largest selection of mobility options available in one app.

Through the unique integration of mobility brands and payment services, they can book their nearest taxi, private hire vehicle, car sharing or micro-mobility option such as eScooters, eMopeds, and eBikes within the app. FREE NOW aggregates numerous mobility brands with the ambition to make urban mobility more efficient and sustainable without adding new vehicles on the street.

The German based company is backed by the BMW Group and Mercedes-Benz Mobility. In total, around 1,850 employees in more than 27 offices work for the services of FREE NOW, which is led by CEO Thomas Zimmermann.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Product Marketing Manager B2B - Barcelona or Remote position?
    The suggested salary for this position is $152,100-$185,900*
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Free now
Order a ride and pay easily with the app. Available in 100+ cities across Europe. Download the FREE NOW app for iOS or Android.
Apps, Mobile
1K-5K employees

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