Product Marketing Manager, Atlas

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

What you’ll do

Help define and amplify the Stripe story and connect our products with users.

Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.  

We’re looking for a Product Marketing Manager to drive go-to-market strategy for Stripe Atlas. Atlas lets you start a company in a few clicks, from anywhere in the world. As our first Atlas PMM, you’ll be responsible for driving product launches, crafting our value proposition, understanding our competitors, and developing marketing strategies that grow the number of startups that incorporate with Atlas. You’ll work with Product and Engineering to shape our roadmap, Strategy & Operations to develop go-to-market strategy, and Startup Partnerships and Demand Generation to reach the founder community (among many other teams!). 

Responsibilities

• Deeply understand the needs of founders and execute marketing strategies needed to reach them
• Develop product positioning and messaging informed by user research, market insights, and product knowledge
• Be informed about our competitive landscape and help shape our product roadmap and strategy
• Work closely with a range of cross-functional teams—product managers, sales, design, PR, and engineering—to develop go-to-market strategy and drive launches 
• Help enable user-facing teams at Stripe—from Sales and User Operations to local teams in other countries
• Work with the Finance and Product teams to set pricing that aligns to the product value proposition and with our users’ success
• Partner with the Product and Growth Marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
• Think globally as we work to expand our solutions around the world, adapting your understanding of local market needs, competitors, and pricing accordingly

Who you are

• A storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience. You have excellent verbal and written communication skills
• Scrappy. Atlas is a small team and you’ll be our first product marketer. You’re a self-starter, resourceful, and independent 
• Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
• Passionate about technology. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand
• Ambitious. You are eager to make an impact at Stripe. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
• A team player. Product Marketers collaborate across the Marketing team and with basically every team at Stripe. You are able to work with a range of disciplines to execute on your work

Minimum requirements

• 6+ years of relevant work experience that can span product marketing, growth marketing, product management, operational roles, or strategy consulting
• At least 3-5 years of marketing or go-to-market experience
• Passion for helping founders build their businesses

Preferred qualifications

• Experience working in B2B settings 
• We don’t expect you to have all these things (but the more the merrier!)