Product Marketing Manager, Appointments

As a Product Marketing Manager reporting into the Senior Product Marketing Manager on the Square Appointments team, you will have an opportunity to drive impact for the millions of small businesses utilising our platform to start, run and grow their business. Square Appointments helps businesses in the services industry succeed by building everything they need to run their business: scheduling and online booking, a point of sale that tracks customer details, and a secure, fast payments system.

The ideal candidate is an energetic self-starter, motivated to dive in and learn by doing. They have a solid understanding of product strategy and experience with SaaS business models. This person can ramp up quickly, partner well with cross-functional teams, and work efficiently and effectively against goals.

The Product Marketing team at Square ensures that the right customers are getting the right message, through the right channels and represents the customer's voice in product strategy decisions. This role will focus on go-to-market opportunities and new market launches as well as implementing growth and marketing strategies to help grow its beauty, health and wellness point of sale product. An experienced Product Marketing Manager, you will understand product strategy, growth marketing, positioning and messaging.

This role has a European focus, and so launching products across multiple markets will be important. It is based out of our EU HQ in Dublin and we support remote working within the Republic of Ireland (hybrid working and office attendance also options).

You Will:

• Partner closely with product, growth marketing, engineering, user research, and data science to understand product performance and customer needs to inform go-to-market plans

• Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage

• Develop product positioning, value propositions, and messaging to be used in product development and marketing campaigns

• Drive marketing strategies that increase sign-ups, product awareness, and customer satisfaction, targeting both prospects and existing Square sellers

• Ensure product releases are launched with appropriate localisation and messaging for each market

• Ensure all customer-facing teams are on-message and maximising each channel (paid and organic).

• Be the liaison between the product team and international Sales/Marketing/Customer Success teams to gather feedback and collaborate on local marketing opportunities and partnerships

• Champion Square Appointments with content marketing, comms/PR, event marketing, and brand to drive maximise market awareness, ensure all customer-facing teams are on-message, and maximise marketing channels

• Enable sales and account managers with the right materials to sell with confidence and ease

• Look for opportunities to develop marketing campaigns and projects unique to a specific market

• Partner with US Product Marketing Managers to inform international growth alignment

• Be the voice of the EU customer and partner with Product Management, Design and Engineering to define the international product strategy and influence the product roadmap

• Track marketing program performance and optimise through continuous testing

• Assess competitive offerings and promote ongoing differentiation

You Have:

• 5+ years of professional experience

• 2+ years in product marketing or similar go-to-market experience 

• The ability to work with EU-based sellers/Square team members and global Square colleagues located in various timezones in the US (email, video meetings, in person)

• Experience working in product marketing, growth or lifecycle marketing, or similar go-to-market positions

• Experience with marketing and go-to-market in the EU market

• Background in B2B or B2C marketing, with experience delivering growth in consumer tech or small to medium business tech

• Experience in growth or lifecycle marketing by email, in-product, content marketing, and other owned/ earned channels

• Passion for Square and desire to help Square Sellers in EU succeed

• Experience driving work forward independently

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.