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ABOUT THE ROLE
Peloton is looking for a Product Marketing Manager who will be responsible for leading lifecycle go-to-market strategies to drive growth and engagement for the Peloton App. This role will lead the strategy and execution of product and lifecycle marketing campaigns to our App audiences, with a focus on driving upgrades to our Connected Fitness portfolio.
We’re looking for someone with a proven track record of driving key business metrics through tactics deployed across owned marketing channels, like email, push, in-app, and SMS. Experience with other marketing channels outside of owned is a plus.
The ideal candidate is a collaborative, strategic, and analytical problem solver who is a great teammate (no job is too small or too large), works well within ambiguity, can clearly communicate a vision and uses data to drive marketing-led growth.
YOUR DAILY IMPACT AT PELOTON
- Oversee the strategy, execution, and optimization of marketing campaigns for App audiences with a focus on lower funnel activities, like engagement and upsell
- Develop and lead the Connected Fitness promotional strategy for App, determining how promotions and key seasonal campaigns should intersect to drive performance
- Leverage data and research to develop insights that influence pricing / promotional strategies, product development, and marketing campaign activations
- Be a champion of our App Members, ensuring they are receiving the most relevant and contextual communications based on their behavior, tenure, and other insights
- Execute and analyze A/B test plans to improve engagement performance and conversion rates
- Continuously test, learn and iterate on our App Lifecycle strategy and identify the best performing content and messages across audiences and stages
- Closely collaborate with Product Marketers across different product areas and geographies on Peloton-wide initiatives and campaigns
YOU BRING TO PELOTON
- 5+ years of experience in a related role; 2+ in lifecycle, product, or full-stack marketing roles
- 3+ years experience using marketing automation tools like Braze, Iterable, or SalesForce
- Demonstrated experience planning and executing programs driving cross-sell and upsell
- Experience driving and carrying out global projects with many collaborators
- Proven data-first approach to building products and solving business needs
- Experience in marketing in an innovative, fast-paced and customer-centric environment
- Forward thinking, organized, and meticulous
- Strong empathy for customers
#LI-SV2
ABOUT PELOTON:
Peloton is the leading interactive fitness platform globally, with a passionate community of 7 million Members in the US, UK, Canada, Germany, and Australia. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. An innovator at the nexus of fitness, technology, and media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness and wellness content, and best-in-class fitness experts and Instructors.
At Peloton, we motivate the world to live better. “Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.
Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.
If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.
Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.
Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- What's the salary range for the Product Marketing Manager, App position?The suggested salary for this position is $152,100 - $185,900*
- Is telecommuting possible for this position?No, telecommuting is not possible for this position
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