Product Marketing Manager (all genders)

Babbel is the world’s first and most sold online language learning platform, driven by the purpose to create mutual understanding through language. This means building an ecosystem of language learning offerings that helps people connect across cultures. Babbel, Babbel Live and Babbel for Business provide users with the most effective solution to be able to communicate with real people, in real situations.  Babbel’s team consists of 750 Babbelonians representing over 65 different nationalities working in Berlin and New York. For more information, visit www.babbel.com or download the apps in the App Store or Play Store.

We are looking for a Product Marketing Manager to join our Team in Berlin!

In your role as Product Marketing Manager you will be responsible for leading the marketing strategy, guide the product-market fit and adoption of a part of Babbel's product portfolio. You will work with Product teams to ideate, test and validate new features and products that bring value to our customers. You will collaborate with Brand teams to define in-market messaging and creative assets that strengthen our customer value proposition.

You will:

• Define the customer value proposition and business value of new and existing product ideas & features, guiding the messaging and product positioning to clearly articulate their value 
• Develop and execute product marketing strategies for Babbel’s product innovation ideas & features, including go-to-market activations & integrated campaigns
• Be responsible for the articulation and implementation of product marketing campaigns
• Generate market & user insights through competitive intelligence, trend scouting, studies and data mining
• Guide Babbel's lifecycle communications via email, push and in-app messaging, to influence the user onboarding, activation and engagement, in collaboration with the CRM team
• Report to the Product Marketing Team Lead

You have:

• Several years of experience in product marketing or portfolio management, lead go-to-market activities and marketing campaigns across channels 
• A Bachelor’s degree in Business Administration, Engineering, Linguistics or a related field
• Experience working side by side product managers and engineers to design experiences that span across marketing channels and apps
• Knowledgeable and empathetic about the user journey across multiple devices
• Strong user experience sensibilities and familiarity with platform UI best practices
• Insight generation skills, a strong analytical mindset and a good business sense
• Excellent project management skills in a cross-functional environment

Some perks of becoming a Babbelonian:

• Enjoy 30 vacation days and the chance to take a 3-month Sabbatical. Plus family and life situation counseling.
• Decide how, when and from where you want to work with our flexible working hours and remote friendly options as Jobbatical (up to 3 months inside the EU) or work from our fully equipped office with nap, faith and family rooms. 
• Learn and grow with the internal learning opportunities, and use a yearly learning & development budget for external training. Learn languages with Babbel for free with your full access to Babbel & Babbel Live classes.
• Take advantage of your mobility benefits options and a discounted Urban Sports Club membership. 
• Be part of our employee communities (such as Femgineers, DE&I Ambassadors and LGBTQIA groups), attend cultural and regular social events. 

Diversity at Babbel

As part of our ongoing journey towards building a diverse, equitable and inclusive company, we welcome everyone to apply, especially those individuals who are underrepresented in tech. We are a learning company, inside and out, and we encourage you to apply even if you do not fit all the technical requirements - all candidates are assessed based on skills, qualifications and on our business needs. Please state your pronouns in your application, and let us know if you’d like to be addressed by a name other than the one appearing on your official documents. If you have a disability or special need, feel welcome to inform us, so that we can provide you with the proper assistance in the application process.

Sounds good? We are already looking forward to hearing from you! Check out also our jobs page, our blog and our techblog to get an impression about #lifeatbabbel!