Product Marketing Manager

Akeneo is a global leader in Product Experience Management (PXM) and Product Information Management (PIM) solutions that help merchants and brands deliver a compelling customer experience across all sales channels, improve product data quality and simplify product catalog management.

At Akeneo, our teammates are the driving force behind who we are and where we want to go as a company. We work every day to shape a first-class work environment and culture, which is rooted in our core values of Humility, Benevolence, Openness, Innovation and…Beer (aka. comradery)! We want our people to help us grow and to grow with us, and that’s why we do whatever it takes to equip our employees with everything they may need to make a tangible impact on themselves, the business and the company. Let our intrepid three-headed mascot #ZiggyTheHydra welcome you into her world and join us at Akeneo! Learn more about who we are as an employer and about our Culture and Values via our Career page.

Akeneo is at the forefront of shaping a market category and elevating product experience (PX) to the same level as customer experience (CX). In order to give our products a clear and compelling voice while achieving our business targets, we are currently looking for a Product Marketing Manager who will help develop and execute our go-to-market strategy for our bold new vision.

This individual will work in a fast-paced, energetic environment to support the product marketing initiatives necessary for increasing pipeline, provide understanding and guidance on our market segments and customers, and ensure continued ARR growth for Akeneo. This includes being adept at building and telling relevant and strategic narratives through the lens of customer personas that position Akeneo successfully against the competition; being a credible and valued partner with product management to collaborate on product direction as a customer champion; and gaining alignment with product, marketing, sales, alliances and post-sales.

This position will report to a Senior Product Marketing Manager as part of a growing product marketing team.

What You’ll Do

• You will be an expert on the competitive landscape, gathering and communicating competitive intelligence for all levels of the company, working with product management to inform the product strategy and roadmap, and enabling others to position effectively against the competition based on articulating value.
• You will collaborate with product management and solutions engineering to define and deliver demo stories and assets that address the use cases of our target audiences.
• You will research and enable others on the target personas and their buying journey, based on studies that provide detailed insight and guidance.
• You will work with product management on product launch plans that are fully synced with business & revenue goals.
• You will collaborate with marketing teams to ensure integrated, market-tuned awareness and demand-generation programs are building the pipeline that will help us achieve our inbound and product-led goals.
• You will deliver compelling messaging and feature benefits that lead to Akeneo’s differentiators and truly resonate with our target customers.
• You will support win/loss analysis to ensure that our differentiators are meeting evolving market needs.
• You will manage the creation of a wide variety of high-impact marketing, sales and product-led content including web pages, in-product messaging, presentations, sales training, blog posts, videos, and more.
• As a product, customer and industry expert, you will prepare and give presentations & demos to customers, press and analysts, and at community events.

• 3+ years of experience in product marketing within the software industry and with SaaS-based offerings.
• Clear understanding of the digital commerce landscape.
• Be able to distill highly technical concepts into persuasive marketing content for diverse audiences.
• Strong verbal and written communication skills with ability to work cross-functionally across sales, marketing & product management organizations.
• Strong analytical mindset, with the ability to draw business-relevant inferences and determine strategies and tactics from data and insights.
• Ability to rapidly prioritize and react to changing market dynamics.
• Demonstrate upstanding character, leadership, consistent execution and commitment to customer satisfaction.
• BA or BS or higher in marketing, business, computer science, engineering or related field.
• Ability to travel up to 30% of time.
• A good sense of humor and a work hard, play hard attitude

Life at Akeneo:

General

💰 Get the basics right with a competitive package and complementary health insurance

Culture

🌎 Diverse, cross-cultural team.

🎉 Annual All Staff gathering week, office parties, team offsites

🧳 Once a year, travel to another office location for a period of 2 weeks
👋 Top-notch 8-week onboarding program for new teammates, including live presentations, online courses you can take at your own pace, and an exhaustive checklist with all the resources, calls-to-action and support contacts for a smooth integration into the company

Time off

⏰ Flexible working hours, global home office policy

Health & Wellness

🧘 Individual and confidential coaching sessions with a mental health practitioner of your choice

Equipment

🔊 Best-in-class communication and collaboration tools: Slack, Notion, Google Suite, Jira, GitHub...

💻 Choice of a Mac or a Windows laptop

💸 Personal remote allowance to maximize your home office environment

Professional Development

🎫 Participation in in-house events welcoming external guests (ie. Meetups) or industry events

🧑‍🏫 Group and individual training opportunities

👨‍💻 Attendance at the yearly business or tech conference of your choice

Diversity & Inclusion

🧑‍🤝‍🧑 Akeneo is committed to providing a friendly, safe, and welcoming environment for everyone who works for or with us, regardless of gender identity and expression, sexual orientation, disability, physical appearance, medical condition, race, age, family status, religion (or lack thereof) and other personal features and preferences. We create the right conditions for you to feel safe and be yourself!

Interview process

• Say hi! If your application has caught our attention, you will receive an invitation to a 30-minute conversation with one of our Talent Acquisition Specialists, where you’ll learn more about the role and about Akeneo.
• Meet your future manager! This 45-60 minute interview will allow you to go in more depth into what the role entails and discuss your experience and skills.
• Meet the team! Project yourself into the reality of the position and confirm our company culture fits you with one or two additional interviews with your future colleagues or stakeholders.
• Sign your offer! 

At all stages of your recruitment process, our Talent Acquisition team is committed to giving you an update in a one-week time frame. 

So? Is this job description all about you? Then what are you waiting for - click that Apply button so that we can meet you without further delay!
Feeling hesitant because you think you’re not checking 100% of the requirements for the job, but still feel confident and motivated to grow into the position? Don’t hesitate to apply anyway, or reach out to us for questions or clarifications!