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The contract for this position is a Full-time contract

Is telecommuting possible for this position?

Yes, telecommuting is possible for this position

Product Marketing Manager job at Ruby labs

Ruby Labs is a leading tech company that operates subscription-based consumer products in the self-help and wellness market.

Our common vision is to create a tech company that builds a world-class self-help and wellness platform, to empower people to make self-care a way of life. A platform that is easily accessible for everyone and enjoyed for years. Since our launch, we've brought two successful products to the global market: Able and Hint, and are on track to launch a third in 2022.

The Product

Able is your digital platform to access the best weight care, health, and wellness experts across the globe. Able offers one-on-one health, nutrition, and wellness support at your fingertips. Get matched with your online coach to set a personalized action plan, build healthy habits, and stay motivated to achieve your health and weight goals.

The opportunity

We’re seeking a data-driven Product Marketing Manager with a passion for storytelling through in-app experiences. This person will partner with Product, Content and Conversion Rate Optimization Teams to determine the flow and create the messaging that shepherds customers on their journey from download to purchase to advocacy.

Combining knowledge of B2C apps, writing, research, effective communication and creativity, this person will lead all Product Marketing elements from optimization of the onboarding experience, communicating the launch of new features, to translating product requirements into relatable customer benefits across English-speaking markets (US, CA, AU, UK, etc.).

What you’ll do

Develop target personas for the Able app, ascertaining customers’ motivations for purchasing and sticking with our product
Partner cross-functionally to improve onboarding, purchase and product flow
Serve as the voice of the customer to the Product and Demand Generation Teams
Partner with Paid Media and Communications to propose and update keyword groupings that attract our ideal customers
Own and write communication plans for the launch of new features and/or pricing
Adjust messaging to maximize app downloads, subscription activation, and usage
Write short and long-form content about app benefits
Collaborate with PR to accurately communicate the app’s differentiators externally
Inform refreshes of external digital properties to best reflect the app’s offerings
Embrace a mindset of continual experimentation to achieve incremental improvements that add up to big results over time

About you

5+ years of product marketing experience at a start-up or a B2C company
Expertise working on messaging and in-product experience for B2C apps
Proven track record of launching features or communications that drive statistically significant increases in downloads, subscription activation or usage
You are a great storyteller and communicator who can build relationships with a diverse set of internal/external stakeholders, vendors and partners
You’re just as comfortable powering through messaging frameworks as you are whipping up summaries of conversion results while meeting tight deadlines
You possess enthusiasm, creativity, an entrepreneurial spirit, and a growth-mindset

How you’ll grow

Your work will directly contribute to Ruby Lab’s mission and bottom-line goals
You will have the opportunity to grow with the Product Marketing function at Ruby Labs and take on new projects as the organization grows
You will build deep relationships across the organization
You will be asked to translate product capabilities into relatable consumer benefits
You will get to interact with interesting and influential digital wellness content creators

You’ll love working here if

You care about digital wellness and access to it
You work best in a highly collaborative environment
You’re metrics-driven in your decision-making
You strive to improve existing processes
You want to work with teammates who excel at their jobs and embrace experimentation
You are committed to challenging the status quo and making sure our culture at Ruby Labs is among the most diverse and inclusive places to work

The Team

You will be joining a strong team of >100 people passionate about building the best-in-class product. RL has incredible team members, users, and ambitions... which is where you come in.

We are a remote-first company, and our team is distributed across the UK and Europe. This was a deliberate choice to prioritise work-life balance and ensure we can accommodate the best people whilst fostering diversity.

Our Values

Ruby Labs is founded on values we all share and are ready to stand for. They bring us together well beyond our current products and technologies.

#Driven by data

We believe in knowledge and continuously champion learning and experimentation. As we are relentlessly driven by data, we place value on rationality and real insights, not unproven beliefs.

#Innovation

We praise smart innovation. We’re inquisitive, exact and always challenge our beliefs. Like a researcher, we take established knowledge and add something new. We create something better than the original, not just different.

#Dream big

In an industry where only the best products succeed, prioritizing our work is a must. We don’t waste time on low-key projects. We only go after the most disruptive, effective and exceptional ideas.

#Transparency

To get the best results, you need to see the full picture. That’s why our team has access to all information and is involved in key decisions. We also give each other honest feedback, so we can learn and improve.

#Excellence

Self-help & wellness is a competitive industry with demanding users. Excellence is a necessity. At Ruby Labs, this means solving problems by breaking the rules, learning quickly and delivering superior execution.

#Open-mindedness

We’re open to experiments and ready to take measured risks to get great results. We also value diversity and know the power of collective intelligence. If you have a better solution, we want to hear it.

Employment

Regular employment in UK or Malta or Contractor agreement for the team members distributed across Europe (non-UK/Malta).

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Product Marketing Manager, 100% remote

What you’ll do

About you

How you’ll grow

You’ll love working here if

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