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Eventbrite

Product Marketing Lead, Marketplace

Full-timeProduct Marketing Manager$152,100-$185,900*
Remote
Health insurance
Wellness programs
Employee discount programs
Parental leave
Learning and development budget
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THE CHALLENGE
Eventbrite has built a world-class live events marketplace, enabling entrepreneurs around the world to build and grow their businesses with live events on Eventbrite while helping event-goers discover unique, local things to do. We are looking for a Product Marketing Lead for Marketplace, who will use data-driven insights to improve event merchandising, e-commerce flows, and conversion on our platform. You’ll help craft product positioning, inform the product strategy, and execute go-to-market campaigns at the intersection of empowering entrepreneurs to grow their businesses and providing a performant consumer experience. 

THE TEAM
Our Product Marketing team’s mission at Eventbrite is to champion the needs of event creators and consumers to bring irresistible product experiences to market, ensuring customers understand how Eventbrite’s products and features can enable their success. We work cross-functionally to action customer and market insights by influencing product strategy and developing positioning, messaging, and go-to-market plans for Eventbrite’s suite of products and services. 

THE ROLE 
As a Product Marketing Lead for Marketplace, you will partner closely with product management and design to identify opportunities to improve merchandising and shopping experience for consumers while ensuring improved discovery and payouts for event creators. You will define the market requirements and execute go-to-market plans for successful product launches, including customer segmentation, competitive intelligence, customer journey mapping, messaging, and monetization options. This role will require you to bring a combination of strategic thinking, analytical rigor, strong communications, and operational excellence.

YOU WILL

  • Identify new market strategies and develop the learning agenda based on data-driven insights
  • Develop go-to-market strategies across the full-funnel to meet product adoption KPIs, including content, product experience, marketing, and messaging.
  • Refine positioning and messaging based on market research and competitive insights
  • Define and analyze e-commerce & marketplace performance metrics and identify opportunities for continuous improvement
  • Understand and advocate for the needs of existing and potential customers
  • Gather qualitative and quantitative insights by talking regularly to customers and working with our research and customer-facing teams

THE SKILLSET

  • Thrives on hitting and beating business targets.
  • Biased towards action, can spot opportunities and turn them quickly into tactics.
  • 9+ years experience, including a background in e-commerce and/or marketplaces; analytics experience a plus. 
  • Experience with driving product-led growth, especially in-product messaging and optimizing user journeys for conversion.
  • Strong communication and presentation skills with ability to confidently present to executives/senior management and peers 
  • Proven ability to work cross-functionally, collaborate, and influence as part of a team
  • Ability to manage multiple projects at one time, prioritizing and organizing effectively
  • Equally confident writing messaging and analyzing data
WHAT WE OFFER
At Eventbrite, we strive to support our Britelings and their loved ones through different stages of life with robust and attractive benefits, financial and physical wellness options, and great perks. In addition to offering a competitive salary and company stock, we have other great benefits available. In the Briteland, you’ll find great medical plans, fertility and adoption benefits, wellness reimbursement, generous parental leave, and much more. 

We care about your mental health and wellbeing.
Our employees enjoy free coaching sessions with Modern Health. We also offer free therapy sessions with a psychologist. You’ll also have access to private medical insurance for you and your family, that includes dental care. And our wellness program to pay for your gym expenses. 

We work hard to cultivate a diverse, equitable and inclusive culture where Britelings feel like they belong.
Employees can participate in resource groups and we offer programming throughout the year to support a diverse and inclusive workplace.  

We offer ongoing training and career development that meets people where they are in their careers.
We offer unlimited access to courses in Udemy, leadership coaching for all managers, Briteling led talks, and weekly company-wide town halls with our CEO. We take culture seriously and design programs with employee feedback in mind to make Eventbrite a great place to work no matter where you work from in the world. 

Work-life balance & flexibility is extremely important to us.
Our employees can choose what works best for them: work in one of our offices, be fully remote or the best of both worlds! We believe in a flexible working environment to allow Britelings to perform at their best ensuring a healthy work-life balance. We have recently implemented Britebreak Fridays: all Britelings turn off their computers and take the first Friday of every month off to focus on their wellbeing. 

ABOUT EVENTBRITE
Eventbrite is a global self-service ticketing and experience technology platform that serves a community of hundreds of thousands of event creators in nearly 180 countries. Since inception, Eventbrite has been at the center of the experience economy, transforming the way people organize and attend events. The company was founded by Julia Hartz, Kevin Hartz and Renaud Visage, with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. The Eventbrite platform provides an intuitive, secure, and reliable service that enables creators to plan and execute their live and online events, whether it’s an annual culinary festival attracting thousands of foodies, a professional webinar, a weekly yoga workshop or a youth dance class. With over 290 million tickets distributed for over 5 million total events in 2021, Eventbrite is where people all over the world discover new things to do or new ways to do more of what they love. Learn more at www.eventbrite.com.

IS THIS ROLE NOT AN EXACT FIT?

Eventbrite is a proud equal opportunity/affirmative action employer supporting workforce diversity.  We do not discriminate based upon race, ethnicity, ancestry, citizenship status, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, registered domestic partner status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military or veteran status, mental or physical disability, political affiliation, status as a victim of domestic violence, assault or stalking, or other applicable legally protected characteristics.


Eventbrite believes that vaccines are one of the most powerful tools to fight COVID-19 and save lives. It aligns to our mission to bring the world back together through live experiences. Proof of completed COVID-19 vaccination will be required for all US applicants and employees to enter any Eventbrite office and/or interact in a physical setting with Eventbrite employees. Eventbrite will consider exceptions to this policy for medical or religious reasons on an individualized basis. 

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Product Marketing Lead, Marketplace position?
    The suggested salary for this position is $152,100-$185,900*
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Eventbrite
Eventbrite is an American event management and ticketing website.
Website
Industry
Association, Event Management
Founded
2006
Size
251-1000 employees

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