Product Marketing Lead, EMEA

The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on acquiring users, but also on creating content and campaigns that nurture existing teams and drive them to upgrade. Our team is growing rapidly, and includes team members focused on product marketing, content creation, partnerships, ads, and lifecycle marketing. 

We are looking for an experienced product marketer to help accelerate Asana’s go-to-market strategy in EMEA. In your role, you will be responsible for partnering with sales, core product PMM’s, and marketing to deliver messaging and content to support EMEA’s revenue teams. You will develop a deep understanding of Asan’s EMEA customers’ needs, the competitive landscape, and overall industry trends, and apply this knowledge to our positioning and sales materials. This is a strategic IC role with a seat at the table with EMEA’s Leadership Team.

This role is based in our Dublin office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements. 

What you’ll achieve

• Be part of the Product Marketing Solutions team responsible for Industry and vertical solutions.  
• Create and maintain marketing and sales collateral that spans the customer lifecycle, such as product data sheets, sales scripts, and business case materials with the goal of improving closed won rates and accelerating sales cycles.
• Work closely with EMEA business leadership across marketing, sales, sales enablement, customer success, solution consulting, channel, and professional services teams to develop country-specific strategies that drive sales readiness and productivity.
• Provide direct deal support for large strategic deals in EMEA.  
• Partner with marketing and business development teams to develop content for customer-facing webinars and engagements.

About you

• 7+ years of experience in Product Marketing or Industry Marketing (professional services, retail, manufacturing) in the EMEA market 
• SaaS product marketing experience required
• Excited about rolling up your sleeves and helping grow the business in EMEA
• Experience working with and training sales teams to communicate product value to buyers
• Exceptional written and verbal communication skills
• Proven ability to influence cross-functional team

What we’ll offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. 

For this role, the estimated base salary range is between €137,000 - €185,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefit packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us
Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. 

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

#LI-CT2