Product Marketing Lead, Crypto

Cash App is looking for a strategic and results-oriented Product Marketing Leader to define and run the marketing program for the Crypto vertical. This role will be responsible for driving the adoption and growth of Cash App’s crypto products. Building and expanding an enduring, engaging, and differentiated suite of cryptocurrency products is a critical ingredient for our long-term success. In this role, you will work closely with our Product, Creative, Brand, Research, and Marketing teams to achieve shared product and marketing objectives.

As the Product Marketing Lead for Crypto, you will define the marketing strategy to establish Cash App the definitive crypto app for our customers. You will develop and lead GTM plans for new product launches across the Crypto product portfolio - and make key decisions to prioritize our marketing investments. As part of these plans, you will define the target audience, positioning and messaging, and the channel strategy, rooted in clear objectives and insights. You will also identify new opportunities and obtain buy-in from leadership and key stakeholders to launch marketing initiatives that will accelerate the growth of our existing offerings for crypto. You’ll develop a deep understanding of our customers, competition, and the overall market to help strengthen the value proposition and the Crypto product portfolio.

You will:

• Develop and drive the GTM strategy for Crypto products, defining goals, audience, positioning and messaging, and channel strategy.

• Provide thought leadership to our executive leadership, product, and creative teams to gain buy-in on product marketing strategies

• Influence Cash App’s Crypto product by championing key market insights and representing the product marketing perspective in product development.

• Champion Cash App’s marketing experimentation culture by testing measurable and scalable programs that you’ll optimize and launch based on learnings.

• Lead campaign development and coordination across partner teams, driving targeted strategies and messaging across audiences and channels.

• Launch insights-driven marketing programs that drive key business metrics, customer behavior, and product objectives

   

• 10+ years of experience with a business-to-customer marketing focus

• 7+ years of experience in product marketing (fintech a strong plus)

• Deep understanding of the cryptocurrency space and community

• Proven leadership skills and ability to influence and lead cross-functional teams

• An ability to lead at both the strategic and operational levels

• A strong track record of spearheading launches and marketing campaigns that drove significant business results

• Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality

• Strong ability to synthesize insights and leverage to influence key decisions

• A scrappy and resourceful way of operating. You are able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems.

• Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders.

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $184,100 - USD $225,000
Zone B: USD $171,200 - USD $209,200
Zone C: USD $162,000 - USD $198,000
Zone D: USD $152,700 - USD $186,700

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Benefits include the following:

• Healthcare coverage
• Retirement Plans including company match 
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
• Paid parental and caregiving leave
• Paid time off
• Learning and Development resources
• Paid Life insurance, AD&D. and disability benefits 
• Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources 

This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.