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Product Marketing - Go-to-market

Alan is hiring a Product Marketing Manager


Location
Contact type
Full-time
Please let Alan know you found this offer on WeLoveProduct as a way to support us so we can keep publishing more product marketing manager job offers.
Job description
? Who we are
Alan is the healthcare super-app offering personalised healthcare & wellbeing to our members.
Founded in 2016 by Jean-Charles Samuelian and Charles Gorintin, Alan is the first independent digital health insurance in France since 1986.
By providing our members with delightful health insurance bundled with innovative healthcare services, Alan's long-term goal is to help all people have a personalized and accessible healthcare experience.
As of today, Alan covers more than 250,000 members, representing over €160m+ of annualized revenue. We recently raised a further €185m in a series D funding round bringing the company’s total valuation to €1.4bn. The team is 450+ people and growing. We recently landed in Spain ?? and Belgium ??, and guess what: the best is yet to come!
? How we do it?
At Alan, we have a set of cultural values that guide our approach to work:
- Members first. We put our members first, our team second, our shareholders third.
- Distributed Ownership. We empower everyone to make courageous decisions and to work asynchronously.
- Radical Transparency. We take all our decisions in writing and adopt a direct and honest style of communication.
- Personal & Team Growth. We are self-improving whilst helping others grow. We’re no ego-doers and we all edit the company.
- Fearless ambition. We shoot for the moon and work backwards. We push for excellence by focusing on uncomfortable A+ problems. 
? Underrepresented folks...
Science shows that you are less likely to apply if you feel you don’t have all the necessary prerequisites.  If this description matches where you are now or what you'd like to grow into in your next position, we encourage you to apply.
We strive to make our culture as inclusive as possible and believe both the company and its culture are strongest when composed of diverse experiences and backgrounds.
- We have an open salary & equity policy combined with a transparent career path: we base our people decisions on objective criteria.
- We have flexible working hours and leave policy.
- We trust people to work remotely
- We extended the length of parental leave and value this time as professional experience.
- We respect our coworkers gender identity and use their names, pronouns and agreements no matter their legal status.
- We make tough decisions if we see discriminatory remarks.
? PRODUCT MARKETING TEAM ?
Being a Product Marketing Manager at Alan means joining a cross-functional team and being at the heart of the company's growth.  
You'll be at the crossroads between the Sales & Key Account Management team, the Insurance team and the Product team to make sure we deliver value to our customers.
⭐️ YOUR MISSION ⭐️
What will you do as Go-to-market Specialist within the Product Marketing team at Alan? 
Strategic Messaging — Telling compelling stories based on positioning and messaging.
Goal: Get everyone internally aligned about how to talk about what you’re building and contextualize the product to make customers care.
- Define the value of Alan for our customers: how much time we save, how much employee happiness we have created…
- Define what are our advantages vs. the competition and have compelling demonstrations of it
- Define our differentiation vs. the competition
Keep our message simple and in the voice of the customer
- Nail the straight-forward value prop.
- Make our features meaningful
- Provide social proof
- Customer Research — Deeply understanding the customer need and voice
Asset Creation — Being able to create or influence the creation a wide variety of on-message assets.
- Product presentations for sales, "fiche produit"
Go-to-market Strategy for new features
Goal: Launch the product to the market and amplify messaging to get new customers, drive engagement, or drive upsells.
- Help naming new offers and services
- Work with product managers on positioning
- Train Sales and Customer Care
- Build marketing assets and campaigns to launch the product, offer or service
⭐️ JOIN THE MARKETING TEAM ⭐️
You will be a good fit for the role if you have:
- Experience in defining, positioning and launching offers 
- Both strategic thinking and hands-on (content creation)
- Strong analytical skills, KPI-driven
- The ability to interact directly with various stakeholders (Sales, marketers, Customer care, Product managers...)
What are the personality traits that enable someone to be successful in this role?
- You are open to failure
- You are fluent in French
- You are highly methodical with fact-based decision-making skills.
- You are able to take a step back.
- You have great teamwork skills, you're able to align multiple stakeholders.
Everything else is a plus. We care about having a diversity of experiences and backgrounds in our team.
? Perks & Benefits
At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks for them to be happy, efficient and spend only high-quality time with co-workers. 
Therefore, we offer:
- Flexible Office. Amazing office space in the headquarters, sponsored co-working hubs or a full-remote experience for those who want, with home office equipment sponsorship.
- We reward fairly. Competitive Salary and generous equity packages
- All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-cancelling headphones
- Flexible vacation policy. Alaners can organize their time off as they wish.
- Delightful healthcare insurance. Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family.
- Transport. Country-specific commuter benefits
- Learning & Training opportunities. A very flexible Training policy at Alan, free books and budget to attend and speak at conferences if the opportunity arises
- Parental leave. Extended parental leave for all new parents.
Check out our Medium & blog for more info: https://medium.com/alan / https://blog.alan.com/
Alan logo

Alan

12 job offers
Assurance santé, bien-être mental, clinique virtuelle. La solution complète pour des entreprises et indépendants en bonne santé.
Alan has been started in 2016 and employ about 251-1K people.
How to apply
Please let Alan know you found this offer on We Love Product as a way to support us so we can keep publishing more product marketing manager job offers.