Product Marketer

About Mati
MetaMap is on a mission to make trusting strangers online effortless. We want to enable builders in fast-growing, underserved regions with the digital identity and reputation tools they need to provide better trust-based services to more people. Learn more about us and what we are building here

About the Role

We are looking for a Product Marketer with a wide range of experience and a startup mindset that thrives on change, a fast pace, and an evolving solution. You will partner closely with the product and sales teams to develop positioning, narrative, product differentiation, and see the execution through end-to-end.

Our Product Marketing team’s mission is to generate customer insights that inform MetaMap’s product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role at MetaMap, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few.

Responsibilities:

• Improve merchant communication to increase adoption of X products in Y key markets

• Standardize product terminology and messaging by market and solution

• Produce content to explain our product in detail and move in a self serve direction

• Increase sales velocity as measured by improved conversion rates on lead to demo and demo to close by the end of their first 90 days.

• Create templates of which the sales team can use for sales calls, events, outbound and more

Working with the Product team

• Improve merchant communication to increase adoption of X products in Y key markets

• Standardize product terminology and messaging by market and solution

• Produce content to explain our product in detail and move in a self serve direction

• Increase sales velocity as measured by improved conversion rates on lead to demo and demo to close by the end of their first 90 days.

• Create templates of which the sales team can use for sales calls, events, outbound and more

Working with the sales team

• Work closely with the sales team to generate ads, sales decks, one-pagers, event marketing collateral, and billboard ads for various teams (AEs, BDRs, Events, Demand Gen) that will target

  • different verticals (lending, crypto, neobanks, etc...)

  • different markets (LATAM, Africa, SEA, India, US, EU)

  • different company size (SMBs, enterprise)

• Work on our website to increase our conversion rate

• Will work on different landing pages to increase lead conversions

• Create marketing materials for merchant education when new features are launched

• Help organize and design different use cases that can be used for lead generation and sales purposes on the website

• Create mock-ups of new features and future features for sales to use.

Skills & Experience

Must have experience for this role?

• Product marketing experience at a high-growth B2B SaaS startup

• Ability to communicate complex technical topics in simple terms

• Experience managing product launches and market positioning for a portfolio of products

• Can take ownership and make key decisions with minimal guidance.

• Proven track record of success in high growth start-up

• Ability to prioritize and navigate chaos

Nice to have experience for this role?

• Experience building out product marketing teams and processes

MetaMap is building tools that power a borderless world where everyone has equal access to opportunity based on their merits. As a proud equal opportunity employer, we live by these same values, celebrate diversity, and are committed to creating an inclusive environment for all of our employees. We are also committed to a fair and inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. 

We evaluate all employees and job applicants consistently, without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or any other legally protected class. All employment decisions including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.