Product Marketer (GTM & Sales Enablement)

We’re living at the dawn of a borderless world, but most people still don't have the tools needed to engage in critical high-trust services including everything from access to financial services, to sharing assets in peer-to-peer marketplaces, and even managing talent.

At MetaMap, our work is centered on addressing this gap by building an identity data protocol that surfaces merits in the form of legal, financial, and work data. We’re energised by the unlimited potential that comes from this collective coordination, the removal of barriers to access, and the future we’re building towards — one that is interconnected and equitable.

If you believe in our mission to help unlock borderless growth too, come join the MetaMap team!

About the role

We are looking for a Product Marketer with experience building frameworks and owning product marketing strategy at a high-growth startup. You will be responsible for driving product differentiation strategy & execution end-to-end. You will also be responsible for building and nurturing a product management practice at MetaMap over the next 2-4 quarters.

You will be partnering closely with product & sales teams to develop & implement messaging & conversion strategies. This is an exciting opportunity to be the first and most senior member of our product marketing function, and to truly define the role and build the team at MetaMap.

Key responsibilities

• Sales enablement: Develop content strategy with our revenue team and develop assets needed to educate and influence our prospects and customers, including white papers, case studies, customer testimonials, tutorials, and competitive intelligence.

• Work closely with pre-sales and customer success to measure and improve our go-to-market effectiveness: Sales training, sales stages, changes in customer expectations, etc.

• Go-to-market programs:

  • Manage launches for product updates.

  • Update and maintain features, bundles, and solutions

  • Work with product and sales on pricing

• Own and implement strategy for merchant communication to drive product engagement.

• Increase sales velocity as measured by improved conversion rates on lead to demo and demo to close by the end of their first 90 days.

• Create templates the Sales team can use for sales calls, events, outbound, and more

Skills & Experience

• 5+ years of product marketing experience at a high-growth B2B startup. Previous ownership of product marketing, including research and messaging frameworks

• Fluency in English & Spanish.

• Ability to communicate complex technical topics in simple terms

• Experience in product marketing, including product launches and campaign design

• Proven track record of success in high growth start-up

• Ability to prioritize and navigate the chaos

• Experience in partnering with demand and sales teams

MetaMap is building tools that power a borderless world where everyone has equal access to opportunity based on their merits. As a proud equal opportunity employer, we live by these same values, celebrate diversity, and are committed to creating an inclusive environment for all of our employees. We are also committed to a fair and inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. 

We evaluate all employees and job applicants consistently, without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or any other legally protected class. All employment decisions including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualised basis.