Product Marketer

The Gather team is quickly expanding to meet the needs of our growing user base, and we are now looking to hire a Product Marketer! In this role, you will be using your storytelling abilities, raw hustle, and analytical mind to bring more citizens to Gather’s open metaverse.

Nowadays, people are both more connected than ever and located further and further apart. Hybrids of virtual and physical offices and events are becoming more common. Many people have not learned how to use virtual spaces in a way that provides richer overall experiences. This is where you come in!

Discovery is easy. Adoption is key. 

From seeing the possibilities to understanding the limitations, you will be working cross-functionally to develop materials to improve overall user education and engagement. You'll have the opportunity to flex your creative skills and dive deep into the data to understand what does and doesn’t work.

Job Responsibilities

• Understand the Market - Become an expert on our customers' goals, needs, and behaviors. Research the competitive landscape and refine our product positioning based on trends.
• Develop Product Messaging - Help craft and standardize messaging and branding guidelines in collaboration with the product and design team to guide and influence web, social, collateral, and campaign content.
• Create and Review Content - Translate complex topics into client-centric, easy-to-understand, and differentiated material. You will deliver or work with agencies, influencers, and other vendors to create compelling content ranging from (but not limited to) case studies, social media content, blogs, and white papers to web copy, newsletters, and video walkthroughs.
• Improve Sales Enablement - Create engaging product demo stories, develop tools to improve onboarding, and train sales staff on when and how to use those tools.
• Validate Success - Develop pre-analyses and data-backed KPIs to assess the effectiveness of marketing campaigns, enablement materials, and experiments in product positioning and messaging.

Job Skills & Qualifications

• 1-5 years of experience in marketing, product, or broader tech (note that your experience is less important than your desire to learn on a fast-moving team building at the seam of the future!)
• Strong understanding of audience segmentation and communication channels for specific collateral and audiences
• Passion for marketing and how it can help users achieve their goals
• Refined project management and organization skills, with the ability to simultaneously self-manage multiple projects, campaigns, and content contributors against shifting priorities
• Familiarity with marketing automation tools such as HubSpot & web analytics tools (Google Analytics, Amplitude, etc.)
• Experience with social networking tools such as LinkedIn, Twitter, Facebook and Instagram
• Familiarity with creative tasks and tools (Photoshop, InDesign, Illustrator, Figma, Lightroom, etc.)

Preferences

• High-growth tech industry experience
• Experience developing and working with content creation agencies and other vendors
• Background in design and/or copywriting 
• Paid Performance Marketing experience 
• Passion to create more meaningful connections in the world
• A portfolio that demonstrates a solid understanding of marketing principles