Product Manager CRO Marketing Technology (all genders)

The opportunity 

As our first CRO hire, you will have the chance to establish an on-going conversion rate optimization program from the ground up. In a pivotal position on our Martech team, you will work with talented partners across marketing, creative and engineering. 

Your responsibilities 

• Manage and optimise key conversions rates in the entire marketing funnel
• Own the vision, strategy, roadmap for marketing landing pages. Responsible for improving conversion rates on landing pages, ensuring alignment to brand and product design guidelines 
• Own the process for testing page design and messaging combining internal and external resources, including maintaining a full testing pipeline, prioritizing tests, and balancing test risk with potential impact
• Be the point of contact for web engineering, web design and the marketing/creative team to ensure timely execution of tests, influence the full conversion funnel experience, and align to business needs
• Take landing page experiences to the next level by identifying trends, customer insights, opportunities to scale customized experiences, and new areas to test

What you need to succeed 

• You have 3+ year relevant and hands-on website optimization experience and you’re ready to build a CRO program from the ground up
• You’re experienced in selecting and operating the right tools for landing page testing, such as AB Testing platforms like Optimize, VWO or  Optimizely, heat mapping platforms.
• You have comprehensive analytical skills and gained experience in Google Analytics and Google Tag Manager using the data layer implementation for Enhanced ecommerce
• You are a strong communicator and thrive on successful cross-functional relationships
• You are a creative thinker and you’re not satisfied with just completing a test, you need to understand the ‘why’ behind the results and can develop insights to inform future strategy
• You have a deep understanding of consumer behavior and generating consumer insights through data analysis
• You are very detail-oriented, prize clean tests, and documentation to share learnings

Our offer to you 

• Until we have beat this pandemic, we’re working in hybrid mode where we encourage you to work from home, while still giving you the possibility to meet colleagues to collaborate onsite
• The opportunity to have a measurable impact within an innovative and performance-driven company, further shaping how people find and enjoy their favourite sport
• “Workout. Life. Balance.” Life happens, and work can’t always come first. We support you in finding a way to balance the two
• An autonomous work environment that embraces ownership, where everyone's opinion is equally valuable. Whether you’re an Intern or an Executive, we want to hear your ideas
• Regular digital team events and other initiatives helping employees to stay productive, healthy and engaged during hybrid mode
• Many additional perks including: choice of computer/technology, dog friendly workplace, fully equipped kitchens with healthy snacks & beverages, employee referral bonuses, and more
• A free Urban Sports Club L Pro Membership (even during lockdown with our live online classes!)

Urban Sports Club is committed to providing a friendly, safe, and welcoming environment for everyone who applies for a position or already works with us, regardless of their sports preferences, gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, or religion (or lack thereof).