Principal Product Manager - Marketing Technology

As a Principal Product Manager you will  join our MarTech squad and lead the marketing technology efforts. In this role, you will be responsible for driving the development and execution of our data-powered growth products, with a focus on measuring, optimizing, and automating growth activities across online marketing channels. As a key member of our global team, you will work closely with cross-functional stakeholders to build scalable and reliable solutions that drive customer acquisition and retention.

What you’ll do 

• Optimize Marketing Spend: Direct the analysis and optimization of marketing channels with data-driven insights to ensure strategic allocation of marketing budget.
• Boost Performance Analytics: Oversee the visualization and analysis of marketing tech performance, delivering insights for optimization.
• Enhance Marketing Efficiency: Utilize advanced techniques including AI, predictive analytics, and multi-touch attribution to improve marketing effectiveness.
• Lead with Vision: Define and manage quarterly OKRs, develop strategic roadmaps, and initiate experiments for innovation.
• Collaborate Globally: Act as a central figure in collaborating with stakeholders in 30 countries and coordinating with other product teams for synergistic success.

You'll be great for this position if 

• You have 10+ years of experience in product management in leading international tech companies. 
• You have deep domain knowledge and experience in Marketing Technology, Performance Marketing, or CRM and you know what CDP means.
• You have excellent analytical and problem-solving skills, with the ability to translate complex business requirements into practical technical solutions.
• You have strong analytical skills and are able to balance qualitative and quantitative insights to make the right business decisions.
• You have a solid understanding of the majority of the following digital marketing areas: search engine optimization, customer segmentation, paid search, social media, paid media, email marketing, lead generation, and web optimization.

Why you should join SumUp:

• The opportunity to work on large scale fintech products used by millions of small businesses around the world
• A dedicated annual Learning & Development budget for attending conferences and/or advancing your career through further education
• Enrollment onto our virtual stock ownership program - you will own a stake in SumUp’s future success
• A corporate pension scheme 
• You'd enjoy other great benefits such as Urban Sports Club subsidy, Kita placement assistance, subsidized office lunches and other location-tailored benefits, Babbel language platform subscription and more
• You’ll attend global offsites and/or hackathons.
• Join a truly global SumUp team of 3200+ people from 80+ countries, spread across 4 continents

About us:

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love. 

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate.