Online Casino Product Marketing Strategist, Associate

About Otherworld

Otherworld is a licensed online crypto casino where the thrill of gaming meets the innovation of blockchain technology. We're seeking a Product Marketing Strategy Associate to join our team and play a key role in shaping and executing our marketing initiatives.

We’re looking for a highly motivated and organized Product Marketing Strategy Associate with a proven track record in the online casino industry. The ideal candidate will have deep knowledge of the casino and crypto ecosystems, exceptional organizational skills, and the ability to work independently in a fully remote environment.

If you have a passion for online casinos, crypto innovation, and marketing strategy—and are ready to contribute to a dynamic team—this role is for you!

Requirements

Key Responsibilities

1. Social Media Management:
• Oversee the social media content calendar and ensure timely, consistent, and engaging posts across all platforms.
• Monitor performance metrics and optimize campaigns to grow audience engagement.
2. Streamer and Influencer Partnerships:
• Identify, onboard, and manage relationships with streamers and influencers to promote the Otherworld brand.
• Coordinate campaign deliverables and track ROI for influencer collaborations.
3. Content Calendar and Promotions Management:
• Develop and manage a comprehensive content and promotions calendar, ensuring alignment with product launches and key casino events.
• Collaborate with internal teams to craft engaging campaigns that resonate with target audiences.
4. Email Marketing and CRM:
• Create and execute email marketing campaigns to drive user retention and engagement.
• Leverage CRM tools to segment audiences, analyze user behavior, and personalize communications.
5. Compliance Knowledge:
• Ensure all marketing initiatives comply with local and international gaming regulations.
• Stay updated on crypto and casino industry compliance trends and adapt marketing strategies accordingly.
6. Graphic Design Support:
• Utilize Figma and/or Adobe Creative Suite to create visually appealing assets for campaigns, social media, and email marketing.
• Coordinate with external designers when necessary for more complex projects.
7. Tool Management:
• Use tools like Jira, Slack, Dropbox, and Google Drive to manage projects, communicate with the team, and maintain organized workflows.

Qualifications and Skills

• Experience:
• Minimum 3+ years of experience in an online casino company, with a focus on marketing, promotions, or product strategy.
• Understanding of the crypto ecosystem.
• Technical Skills:
• Proficiency in marketing tools (e.g., CRM platforms, social media analytics) and organizational tools (Jira, Slack, Google Drive, Dropbox).
• Basic to intermediate graphic design skills using Figma and/or Adobe Creative Suite.
• Soft Skills:
• Hyper-organized and detail-oriented with a proven ability to self-manage in a remote work environment.
• Strong work ethic with a results-driven mindset.
• Compliance Awareness:
• Familiarity with the regulatory requirements of online casinos and crypto operations.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Wellness Resources
• 401k Plan
• Employee Token Plan
• Stock Option Plan