Neighbor Product Marketing Manager

#TeamNextdoor

Nextdoor is where you connect to the neighborhoods that matter to you so you can belong. Our purpose is to cultivate a kinder world where everyone has a neighborhood they can rely on.

Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbors rely on Nextdoor in more than 305,000 neighborhoods across 11 countries.

Meet Your Future Neighbors

At Nextdoor, we believe in the transformative power of community. As the Marketing team, we are responsible for communicating our brand in a way that demonstrates its value and is clear and differentiated, and inspires our members and customers about what’s possible. We feel responsible for the member and customer experience and partner across the company to continuously drive improvement. We are a lean but powerful team, each of us with a diverse opinion and perspective because that’s what we seek out and respect in others. Nextdoor is on a mission to take online connections and turn them into real-life connections. As a member of the marketing team, you can help drive that reality. 

The Impact You’ll Make

As a Neighbor Experience Product Marketer, you will lead a critical part of our marketing efforts and be responsible for helping define the neighbor experience. This role will reinforce our values of earning trust everyday and investing in community as well as informing how Nextdoor builds an active valued community. You will partner cross-functionally with Product, Design, Research, Data Science, Product Operations, Content Strategy to develop and define new products and features for Nextdoor members while leading the go to market launches with other Marketing teams. You should be thoughtful, resourceful, strategic, and also willing to roll up your sleeves. We strive to give every employee and candidate a genuine, transparent, and neighborly experience.

Your responsibilities will include: 

• Drive alignment with leadership and stakeholder partners to develop product marketing strategy, approach, and coordinate cross-functional resources to execute on those plans 
• Identify insights from the competitive landscape, voice of member, NPS, and market trends to develop recommendations to influence the product roadmap 
• Tell the Nextdoor story through developing effective product positioning and messaging 
• Lead product launches and feature releases across multiple channels that drive member growth, including acquisition and engagement and ongoing adoption
• Partner with product managers, data scientists, researchers, designers, product operations, and fellow marketers to drive insights and results 
• Build pre-analysis, business cases, data-backed measurable KPIs for experiments and product marketing plans. Monitor and present plan effectiveness metrics to leadership and stakeholder teams 
• Continuously optimize the approach to improve alignment and efficiencies

What You’ll Bring To The Team

• Minimum of 7 years working experience and 2 to 4 years experience in a product marketing capacity 
• Ability to work in a fast-paced environment 
• Strong analytical skills including proficiency in Excel 
• Strong written and verbal skills to communicate and present to senior leadership 
• Ability to deliver succinct, impactful messaging 
• Well organized and detail-oriented 
• Excellent teamwork skills 
• Unquestioned integrity, impeccable judgment, and the ability to think critically
• A collaborative, thoughtful, strategic, and operational/tactical marketer, who is comfortable with open communication and giving/receiving constructive feedback respectfully

Rewards

Compensation, benefits, perks, and recognition programs at Nextdoor come together to create one overall rewards package.

The starting salary for this role is expected to range from $108,000 - $160,000 on an annualized basis, or potentially greater in the event that your 'level' of proficiency exceeds the level expected for the role. Compensation may also vary by geography.

We also expect to award a meaningful equity grant for this role. With equal quarterly vesting, your first vest date would be within the first 3 months of your start date.

Overall, total compensation will vary depending on your relevant skills, experience, and qualifications. We have you covered! Nextdoor employees can choose between a variety of great health plans. We cover 100% of your personal monthly premium for health, dental, and vision – and provide a OneMedical membership for concierge care.

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we seek to serve. We encourage everyone interested in our purpose to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.