Marketing UX Designer

Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love. 

As a Marketing UX Designer on the Web Experience Design team (part of Brand and Creative) at Toast, you’ll partner closely with our web strategists and web developers to identify and execute on design opportunities across our marketing websites. You’ll drive business growth through a focus on user experience and conversion rate optimization. You’ll drive brand value and awareness through attention to our brand design principles and use of our Marketing Design System. 

If you love using data and design to create better marketing experiences for prospects, you’ll be a great fit. If you’re a UX designer with a passion for marketing, this is the role for you. 

About this roll* (Responsibilities) 

• Redesign marketing website pages, landing pages, site flows, and other website components to increase conversions 

• Push the visual design of our site forward by ensuring that every design portrays our brand beautifully, effectively, and with a mind to the industry’s current styles, trends, and patterns 

• Use user-centered design best practices to iterate on page designs to improve the user experience

• Demonstrate a deep understanding of our audience by creating and optimizing brand stories and design narratives on every page 

• Audit current web pages, flows, interactions, and new prototypes to identify optimization opportunities through:

• Usability testing

• Competitor analysis

• Analysis of performance data, heatmaps, and interaction data

• User journey mapping

• Connect qualitative and quantitative data to form design/UX hypotheses 

• Manage a full pipeline of projects with competing deadlines and check-in points

Do you have the right ingredients*? (Requirements)

• 5+ years of experience in web design, with examples of improving conversion rate through design

• Background in UX design

• Track record of leveraging data to inform design decisions

• Experience with A/B and multivariate testing

• Proficiency with UX design tools like Figma 

• Knowledge of Conversion Rate Optimization (CRO) best practices

• Knowledge of the marketing funnel and phases of the buyer journey

• Experience prioritizing and managing projects efficiently

• Experience with analytics and optimization tools (like Google Analytics/Optimize, Heap, Optimizely or AB Tasty) is a plus 

• Experience running usability tests is a plus

Our Spread* of Total Rewards

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.