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Marketing Manager, Product Marketing

Full-timeProduct Marketing Manager$147,500-$185,000*
Remote US
Asynchronous work
Please let Instacart know you found this offer on WeLoveProduct as a way to support us 🫶

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.


About the Role - We are looking for a dynamic product marketer who will bring some of our most anticipated consumer features and products to market. This person will be responsible for partnering with the product team to design, ideate and paint the vision for a new product or feature set. And then, bring it to market working across consumer insights, product, creative, media, data science, and comms to lead the strategy and execution with the goal of driving product adoption. This role requires a blend of strategic and analytical thinking, creativity, strong communication skills, and a passion for learning and innovation.

About the Team - The product marketing team (part of the consumer marketing team) knows the user, knows the product magic and connects the two by developing break through campaigns. We hold a high quality bar and are constantly looking for how we uplevel our marketing work to drive business growth. We are fun, caring, driven individuals located all across the country who care deeply about great work and seeing Instacart its next level of growth. 

About the Job 

  • Develop comprehensive marketing strategies and plans to drive awareness, adoption and growth of our products. 
  • Partner with market research to identify target markets/audience, customer needs, and competitive landscape
  • Collaborate with cross-functional teams including product management, media, brand creative, ops, product design, and comms to define product positioning, messaging, and go-to-market strategies
  • Manage the end-to-end execution of the go-to-market campaign across owned and paid channels by partnering with the channel and media leads
  • Partner with product analytics to analyze the campaign performance and key metrics to measure effectiveness and optimize strategies for continuous improvement
  • Stay up-to-date with industry trends, market dynamics, and competitive developments to inform marketing strategies and tactics
  • Build strong relationships with customers, partners, and industry influencers to amplify our brand and drive thought leadership
  • Drives process improvements internally amongst our team and cross functional partners
  • Actively participates in helping grow our team culture both virtually and in-person

About You

Minimum Qualifications

  • 5+ years of experience in product marketing, marketing management, or related roles, preferably in the consumer technology, marketplace, or eCommerce industry.
  • Proven track record of developing and executing successful marketing strategies and campaigns that drive measurable results.
  • Comfort with the unknown and a drive/motivation for getting it done 
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

Preferred Qualifications

  • The ideal candidate will be comfortable operating at highly strategic and tactical levels, switching between them effortlessly.
  • Bachelor's degree in marketing, business administration, communications, or a related field)MBA or master's degree is a plus.
  • Deep understanding of marketing principles, market research, and digital marketing channels.
  • Excellent written and verbal communication skills with the ability to craft compelling messaging and content.
  • Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Listens but forms strong opinions. 
  • Team player with strong collaboration and leadership abilities.
  • You will have a track record of managing large scale launches which include working and leading large cross-functional teams and excel in stakeholder and program management.


Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

$135,000$150,000 USD
$130,000$144,000 USD
$124,000$138,000 USD
All other states
$113,000$125,000 USD
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Marketing Manager, Product Marketing position?
    The suggested salary for this position is $147,500-$185,000*
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Instacart
Order same-day delivery or pickup from more than 300 retailers and grocers. Download the Instacart app or start shopping online now with Instacart to get groceries, alcohol, home essentials, and more delivered to you <b>in as fast as 1 hour</b> or sele...
Delivery Service, E-Commerce
1K-5K employees

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