Marketing Designer

About Craft

Craft strives to provide a frictionless, easy to use yet powerful software, which allows you to build an information workflow that works for you. Empowering everyone to work the way they want.

At the core of Craft is the user experience which is built with love and driven by deep collaboration across marketing, design, engineering, product, and our community.

We’re looking for individuals who share this vision - and are willing to go the extra mile in order to achieve this.

About the role

We’re looking for empathetic, fast learners that will quickly understand our customers and translate that understanding into engaging and inspiring creative, showcasing our beautiful Apple award winning product.

You will have the creativity to imagine and bring to life the touch points that speak uniquely to our growing community. The work you do will have an impact on the overall visual identity and voice of the company, communicating a myriad of different use cases for Craft while uniting us under a single vision language.

You will be super hands-on, tackling everything from the website landing pages for new features to templates and social media.

You will report directly to the VP of Marketing, you’ll be the first designer for the marketing team which creates a lot of opportunities to have an impact on Craft’s marketing design.

What you'll do

• Lead and craft every detail of branded projects, from initial idea through delivery.
• Get to know our community and customers to help create experiences that will deepen their engagement with Craft.
• Devise new ways to introduce people to Craft and bring them into what our brand stands for, what they can expect from the product experience, and what it can mean for them.
• Create systems and standards for the team to access and self-serve the materials they need to tell compelling stories and relay the brand in their everyday work.
• Monitor performance and analyze data to inform creative decision-making and elaborate performance
• Help maintain an organized library of assets for internal and external partners
• Generate ideas, inspire your teammates, give and receive feedback, and critique respectfully

What we're looking for

• You are experienced in graphic / digital design, creating assets for print and digital work
• You have strong skills in typography, colour use, and layout with the ability to deliver high-quality design work and applying a brand across a range of deliverables
• You will have experience working with design packages such as Adobe Suite (Premiere Pro, After Effects, Audition, Photoshop, Illustrator), Figma or Sketch
• You have experience creating successful, concept-led campaigns across print and digital, and balancing constraints for different marketing channels
• You have an ability to design and iterate quickly and efficiently in a fast-paced environment
• You have a strong portfolio that reflects a foundation of design principles, awareness of current trends and how they translate to digital medium

Our culture

We’re looking for the following key traits for our next team members :

• Story Telling. We have a diverse community who love and use Craft in many different ways, we need someone that can bring their stories to life through creative storytelling, resulting in meaningful connections between Craft and our community.
• Eye for Detail. Craft is a powerful tool and enables our community to do amazing things, you should be able to map out the journeys to unlock the potential of Craft for our diverse community.
• Quality Delivery at Speed. Delivery and quality are extremely important parts of the culture at Craft - we build beautiful high quality products our customers love - you should have diverse skill sets to bring wild ideas to life.
• Great Communicator. Great written and oral communication skills, can clearly articulate visual concepts and communicate effectively with a wide range of disciplines. You understand the importance of communication, and have the necessary skills to do so.
• Collaborative. We ship as a team - and great ideas & solutions come from every member of this team. You're honest with both giving and taking feedback - and take pride in delivering the best possible solution versus being emotionally attached to a single idea.
• Curiosity & Always learning. You're interested in new trends in your domain. You see keeping up-to-date with the latest platform standards and recommendations as a core part of your job.

Bonus points

• You’ve been exposed to video and animation creation, including motion content like animated GIFs and simple motion content
• You have knowledge of HTML & CSS
• You have strong multi-project management skills, keeping track of resources, timeline, and budget
• You have experience working in distributed teams