Lifecycle Growth Product Marketing Manager, Square Appointments

You Will:

• Lead the execution of experiments that achieve growth for our business, partnering with engineering, data, and design teams to implement iterative tests across the web, mobile, and in-product platforms.
• Drive the creation of email, in-product, and web campaigns, including constructing audiences, tracking, and reporting using an array of marketing platforms and reporting tools.
• Deliver end-to-end project management for message creation and support management of campaigns and timelines throughout all the steps, including final handoffs
• Evaluate, hypothesize, build, analyze, and learn to utilize insights to inform product decisions and direction.
• Ideate full-funnel campaigns across onboarding, engagement, active use, and resurrection to drive forward upsell SaaS growth goals and objectives.
• Generate data-driven hypotheses for improving marketing performance, design and execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise.
• Analyze findings, report on KPIs, and present recommendations to executives and stakeholders.

• 2+ years of marketing growth experience or related field with a Bachelor's degree or a Master's degree
• Ability to effectively communicate with diverse technical and non-technical groups, spanning most organizational levels
• Demonstrated track record executing A/B tests, analyzing and translating data into business and consumer insights
• Ability to develop empathy for customers learning how to use SaaS products for the first time
• High competence in HTML and CSS
• Strong proficiency with excel (can maintain complex spreadsheets) or Google Sheets and writing SQL queries -- you can pull your own data to answer your questions

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.