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Lead Visual Designer, Growth - Cleo studio

Full-timeUI designer£58,745-£70,813 London, United Kingdom
Health insurance
Paid time off
Professional development opportunities
Employee discount programs
Mental health wellbeing support
Parental leave
Paid sabbatical
Please let Cleo know you found this offer on WeLoveProduct as a way to support us 🫶

We strongly encourage applications from people of color, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

About Cleo

Most people come to Cleo to do work that matters. Every day, we empower people to build a life beyond their next paycheck, building a beloved AI that enables you to forge your own path toward financial well-being.

Backed by some of the most well-known investors in tech, we’ve reached millions of people to support them throughout their financial lives, from their first paycheck to their first home and beyond. We're hitting headlines too. This year, Forbes named us as one of their Next Billion Dollar Startups, and we were crowned the 'Hottest Tech Scaleup' at the Europas.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

We're looking for a Lead Visual Designer to join our growing team.

About our new Creative Studio

As a fast growing company in a new category (AI), we're always moving through uncharted territory. Every day brings a new creative challenge. To help us move quicker and take our work to the next level, we’re launching the Cleo Creative Studio– an in-house agency that supports the entire business, from Marketing to Engineering. It’s going to be great. 

The role

You’ll be joining a new design-led, cross-functional Creative Studio focused on elevating our existing  brand and developing and enforcing the use of best design practices for the team and wider organization. This work is crucial in defining and differentiating Cleo as an AI and finance-focused app, as well as delivering a consistent user experience across all touch points during this exciting phase of growth. 

What you’ll be doing

  • Communicate and work cross functionally, building relationships with key stakeholders across the business
  • Lead the development of creative design assets for digital marketing campaigns, including paid social media ads, emails, landing pages, and website graphics.
  • Manage and provide guidance to junior designers, fostering their growth and development within the team.
  • Conduct A/B tests on ad creatives and landing pages to optimize for performance.
  • Analyze test results and present findings to cross-functional teams, providing recommendations for optimizing design elements and campaign strategies based on data-driven insights.
  • Maintain brand consistency across all marketing channels and assets, ensuring adherence to brand guidelines and design standards.
  • Stay informed about industry trends and best practices in design, marketing, and fintech to continuously improve our creative strategies.
  • Maintain brand consistency across all marketing channels and assets, ensuring adherence to brand guidelines and design standards.

What We Look For In You 

Performance and Brand Focused

  • Work closely with other design leads to develop and maintain brand consistency across all channels
  • Proven track record of conducting A/B tests and analyzing performance metrics to optimize campaign results.Familiarity with analytics tools such as Google Analytics, Mixpanel, Motion, or similar platforms.
  • Excellent communication skills and ability to collaborate effectively with cross-functional teams.

Creative Operations

  • Streamline production processes for efficiency 
  • Help define and evolve brand guidelines and asset requirements
  • Help develop, maintain and disseminate asset libraries
  • Facilitate knowledge transfer sessions within the internal design team and other relevant departments to ensure a seamless integration of the refreshed visual identity into ongoing projects.

Team And Relationship Management

  • Foster a positive and innovative team culture
  • Support team development and mentorship
  • Build strong relationships with cross-functional teams
  • Manage third-party agencies and freelancers when necessary

Skills, Knowledge, & Experience

  • 8+ years design experience
  • Experience as a design generalist and providing direction and support across different creative fields such as motion design, branding, social media design, event design, etc.
  • A strong portfolio that demonstrates your strategic, performance-driven mindset, and design skills through visually-compelling work.
  • Mastery of design tools: Figma, Adobe Suite (Airtable a plus!), Jira, Miro
  • Strong creative problem-solving skills
  • Experience with motion graphics, solid understanding of Adobe After Effects and Premiere Pro
  • Mastery of composition, typography, color, and imagery
  • Ability to meet tight deadlines
  • Passion for performance marketing design

Nice to Haves

  • Video and/or motion experience
  • 3D experience
  • Copywriting experience
  • Fintech background
  • TV production experience

What do you get for all your hard work?

  • A competitive compensation package (base + equity) with reviews every 8 months. You can view our public progression framework and salary bandings here: - This position is a MD4 level and we can pay £58,745 - £70,813  p.a depending on experience.
  • Work at one of the fastest-growing tech startups, backed by top VC firms like Sofina, Balderton & EQT Ventures.
  • A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
  • Flexibility: We treat you as humans first, employees second. Because we can’t fight for the world’s financial health, if we’re not healthy ourselves. This means all the usual perks but it also means flexibility. We take pride in being a flexible workplace that trusts our Cleople to deliver their best work, giving you the autonomy to structure your day around morning drop-offs to school or daily dog walks.
  • Hybrid-first: Join our hybrid-first team, where we blend the best of both remote and in-office work. We expect our team members to be in our London office 1-2 times a week. On Thursdays, we buy you lunch but you can come to the office on whichever days work best for you!
  • Other benefits;
    • 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
    • Check out our new benefits package here:
    • 6% employer-matched pension in the UK
    • Company-wide performance reviews every 8 months e.g every 2 terms, in line with our termly cycles (Jan-April, May-Aug, Sept-Dec):
      • Generous pay increases for high-performers and high-growth team members
      • Equity top-ups for team members getting promoted
    • Private Medical Insurance via Vitality, dental cover, and life assurance
    • Enhanced parental leave
    • 1 month paid sabbatical after 4 years at Cleo
    • Regular socials and activities, online and in-person
    • We'll pay for your OpenAI subscription
    • Online mental health support via Spill
    • And many more!

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Lead Visual Designer, Growth - Cleo studio position?
    The suggested salary for this position is £58,745-£70,813
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Cleo
Meet the no B.S. money app that's helped 4 million people budget better, build credit, and escape their overdraft. Try it now for free.
Artificial Intelligence, Finance
51-250 employees

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