Lead, Product Marketing

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $500 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion — and embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

Shopify is seeking a Product Marketing Lead that will be responsible for building and telling the story of what makes Shopify the ideal commerce platform and ecosystem for developers and merchants. They will work closely with product, product marketing, developer relations, and marketing communications teams to define segmentation, craft our strategic narrative, build messaging, launch products, and drive awareness and engagement.

The ideal candidate will have a deep understanding of market research techniques, excellent storytelling skills, and proven product marketing experience, preferably with a technical product. This person will be a creative, collaborative leader who brings energy and insight to deliver high-impact marketing strategies and narratives that deliver measurable results to the business.

The Impact You Will Have

• Conduct research on our developer and merchant audiences, including needs and motivations, market trends, and competitive offerings to inform segmentation, narrative, and go to market strategy
• Work collaboratively across product, engineering, developer relations, marketing, partnerships, and technical and commercial teams
• Craft and own the cohesive narrative used by Marketing, Sales, and Technical teams to communicate the value of Shopify’s developer platform and ecosystem
• Architect marketing surfaces to communicate Shopify’s developer products and ecosystem to different audience segments based on use case, technical sophistication, and more
• Work with marketing channel owners to bring our product narratives to life and drive awareness and engagement with the developer and merchant community
• Drive successful product launches from go to market planning to execution with marketing channel owners
• Leverage a strong understanding of our developer and merchant audiences, user segmentation, product roadmap, market trends, and strategy to shape our vision for the future
• Work with international teams to understand country-specific needs, feedback, and trends to inform positioning, messaging, and go to market approach

• Experience with developer audiences and app store ecosystems; ability to talk with technical audiences at their level of expertise and understand their needs and motivations
• You excel in the product marketing craft: positioning, messaging, go-to-market
• Experience driving research, narrative development, and go-to-market strategy
• You can synthesize complex product strategies into compelling narratives and actionable messaging for multiple audiences, and you understand how those narratives might come to life on different marketing channels (web, social, blogs, etc.)
• Proven experience developing customer-facing messaging and content and leading successful product launches
• Ability to create strong partnerships with product, marketing, developer relations, and commercial teams
• Experience managing senior stakeholder relationships
• Experience adapting product narratives and messaging to multiple regions, globally
• Excellent written and verbal communications skills
• You are an intellectually curious self-starter who is not afraid to ask questions and use answers to bring clarity and direction to your greater team
• Ability to thrive in chaos and make decisions quickly 
• You have 6+ years of experience in product marketing, marketing, or product management in technology companies

It would be a bonus if you have

• Previous experience with commerce platforms, app stores, and developer ecosystems
• Previous experience in a B2B, product-led SaaS organization

Interested? Hit apply and let us know why you’d be a great match for the role!    

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

All your information will be kept confidential according to EEO guidelines.