Lead Product Marketing Manager, Trust

Grammarly team members in this role are required to live within a daily commutable distance to San Francisco. Grammarly may provide relocation assistance.

The opportunity 

Grammarly empowers people to thrive and connect, whenever and wherever they communicate. Every day, over 30 million people and 50,000 teams around the world rely on our AI-powered communication assistance technology. All of this begins with our team collaborating in a values-driven and learning-oriented environment.

To achieve our ambitious goals, we’re looking for a Product Marketing Manager to join our Product Marketing team. This role will work to make Grammarly the most trusted AI-powered communication assistant for our users and enterprise buyers by establishing the overall narrative and GTM strategy for our Trust posture and product portfolio. The Trust product portfolio includes all privacy controls, security offerings and certifications, data collection and retention policies and practices, use of data and humans in the development of our AI, as well as our sensitivity and inclusion feature set. 

Grammarly’s product marketing team innovates and uncovers market insights and customer opportunities that influence and shape our product roadmap. PMMs at Grammarly are:

• Curious: They seek to understand the why and how. 
• Strategic: They know their product, market, customers, and business. 
• Story-driven and customer-obsessed: They’re excellent writers who build precise, compelling, and distinctive product positioning with compelling reasons to believe. 
• Opinionated: They’re grounded in user insights and data and operate with trust and influence because they’re dedicated to the best outcome for our business and customers. 
• Collaborative: They bring people together to work toward a common goal. 

Your impact

This critical leadership role will help establish and build the overall go-to-market strategy for Grammarly's Trust product offerings. 

As the Product Marketing Manager, Trust, you will:

• Develop product positioning and messaging that articulates the unique value our Trust posture has in developing our product offerings, as well as define the messaging for our Trust product portfolio.
• Be the expert on Trust, specifically the buying process and experience for consumers and enterprises, including how our competitors position and sell their products.
• Work with cross-functional teams to design and execute product launches, feature updates, and partnership integrations that deliver on our Trust promise. 
• Know and develop insight about our target customers and partners, their challenges, and the benefits of our solutions, and apply this knowledge to influence strategy and content creation (including partnering with Human Insights team).
• Guide product positioning and messaging for adoption and growth of security product offerings, to build trust with our customers and the market.
• Develop strategy and collaborate with GTM team to execute on GTM strategies for security product launches (Note: this person will be the DRI for security win-back / unblock campaigns).
• Act as subject matter expert (SME) resource for field and channels as they help take the Grammarly security solutions to market.
• Create, maintain and evangelize a Technical/Security Call Deck (Narrative), including demos. 
• Work with the content team, comms, and security stakeholders to guide security thought leadership and content strategy.
• Create marketing assets (call scripts, discovery questions, fact sheets, slides, product demos) to enable sales, sales engineering, customer success, and solutions engineering teams to position Grammarly security functions and features effectively.
• Support GTM for the sensitivity and inclusion feature roadmap (product messaging/positioning, launches, sales training) 
• Work with a cross-functional team to establish GTM goals that need to be hit for us to put out messaging about Grammarly's sensitivity, anti-bias and inclusive language being part of the product.
• Support the comms teams as needed on crisis incident communications related to sensitivity and inclusion. 
• Create content for our privacy and data protection services to help customers understand the value and use cases, including creating and maintaining content at grammarly.com/trust
• Develop the GTM strategy and launch privacy controls delivering an exceptionally high opt-in rate for all related/impacted product offerings. 

We’re looking for someone who

• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
• Is able to collaborate in person 3 weeks per quarter, traveling if necessary to the hub where the team is based.
• Has high ethical values, is passionate about security/privacy/trust and works with a rigorous and creative mindset to quickly think through multiple scenarios, and assess risk and opportunity. 
• Operates at both the strategic and tactical levels while championing bold and creative ideas that deliver results.
• While you work in ambiguity, you’re highly organized, detail-oriented, and passionate about designing and implementing processes to keep everyone on track and grow a global business.
• Can craft a compelling narrative around a business problem and explain complex, technical features in words that anyone can understand; possess the writing chops to articulate benefits effectively to customers and presentation skills to persuade internally.
• Thrives in a highly cross-functional role that requires that you work closely with partners across PM, Engineering, Brand, Comms, and Legal.
• Operates with a deeply strategic and analytical skill set that can paint a multi-year vision for Trust and help ensure that the GTM approach and product today set us up to achieve that.

Support for you, professionally and personally.

• Professional growth: We hire people we trust, and we give team members autonomy to do their best work. We also support professional development with training, coaching, and regular feedback.
• A connected team: Grammarly builds a product that helps people connect, and we apply this mindset to our team. We have a highly collaborative culture supported by our EAGER values. We also take time to celebrate our colleagues and accomplishments with global, local, and team-specific events and programs.
• Comprehensive benefits: Grammarly offers all team members competitive pay along with a benefits package that includes superior health care. We also provide support to set up a home office, ample and defined time off, gym and recreation stipends, admission discounts, and more.

We encourage you to apply.

At Grammarly, we value our differences, and we encourage all—especially those whose identities are traditionally underrepresented in tech organizations—to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Grammarly will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Grammarly is an equal opportunity employer and participant in the US Federal E-Verify program.