Lead Product Marketing Manager

Want to help us, help others? We’re hiring! 

GoFundMe is a global community of over 100 million people with the common purpose of helping one another. Our mission is to help people help each other by making it safe and easy for people to ask for help and support causes—for themselves, each other, and their communities. In 2022, GoFundMe joined together with Classy, a leading nonprofit fundraising software company that enables nonprofits to connect supporters with the causes they care about. Together, GoFundMe and Classy have empowered people and organizations to raise more than $25 billion since 2010. Our vision is to become the most helpful place in the world.

Join us! The GoFundMe team is searching for our next Senior Product Marketing Manager. 

The Job…

• Optimize and reimagine the GoFundMe fundraising experience in close partnership with Product, Engineering, and UX teams
• Lead the development and execution of go-to-market strategies for new products
• Collaborate with Creative partners and Channel owners to launch ongoing Growth & Retention marketing experiments
• Partner with research vendors to identify, analyze, and evangelize both user and market-wide opportunities
• Serve as the Voice of the Customer; consistently advocating for building a deeply user-centric experience
• Drive the marketing and in-product messaging approach for key audiences and features
• Own the channel-mix strategy and test plan for your campaigns
• Partner with Analytics and leverage self-serve dashboards to capture insights, build hypotheses, identify audiences, and analyze campaign performance

You…

• At least 8 years of Consumer-Tech Product Marketing experience
• Proven experience developing successful Growth and Retention marketing campaigns
• Excellent collaboration skills; proven ability to lead through influence 
• Success leading highly cross-functional projects and teams
• Familiarity with consumer research processes and methodologies
• Ability to work on multiple projects concurrently and thrive in a fast-paced environment
• Strong analytical skills
• Entrepreneurial, strategic, and proactive

Why you’ll love it here...

• Market competitive pay
• Rich healthcare benefits including employer paid premiums for medical/dental/vision (100% for employee only plans and 85% for employee + dependent plans) and employer HSA contributions. 
• 401(k) retirement plan with company matching
• Hybrid workplace with fully remote flexibility for many roles
• Monetary support for new hire setup, hybrid work & wellbeing, family planning, and commuting expenses
• A variety of  mental and wellness programs to support employees
• Generous paid parental leave and family planning stipend
• Supportive time off policies including vacation, sick/mental health days, volunteer days, company holidays, and a floating holiday
• Learning & development and recognition programs
• Gives Back Program where employees can nominate a fundraiser every week for a donation from the company
• Inclusion, diversity, equity, and belonging are vital to our priorities and we continue to evolve our strategy to ensure DEI is embedded in all processes and programs at GoFundMe. Our Diversity, Equity, and Inclusion team is always finding new ways for our company to uphold and represent the experiences of all of the people in our organization.
• Employee resource groups
• Your work has a real purpose and will help change lives on a global scale.
• You’ll be a part of a fun, supportive team that works hard and celebrates accomplishments together. 
• We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose
• We are a certified Great Place to Work, are growing fast and have incredible opportunities ahead!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We are committed to providing diversity, equity, and inclusion training to all employees, and we do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is $X - $X + equity + benefits.  As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training.

Your recruiter can share more about the specific salary range based on your location during the hiring process.

Learn more about GoFundMe:

GoFundMe 2022 | Year in Help

GoFundMe Heroes

Why GoFundMe

We Support Justice + Equality