Lead Product Manager, Martech

Depop is the community-powered fashion marketplace to buy and sell circular fashion, with over 30 million registered users in more than 150 countries. Depop is a place for anyone to discover and celebrate their style on their own terms, and to feel good about their fashion choices by extending the lives of millions of garments.

The company was founded in 2011 and is headquartered in London with offices in Manchester and New York. Depop has approximately 400 employees dedicated to its mission of building the world’s most diverse progressive home of fashion, that’s kinder on the planet and kinder to people. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company.

Depop is an equal opportunity employer. Our mission is to build the world’s most diverse progressive home of fashion. To do this, we encourage people from underrepresented communities to apply. We celebrate diversity and are committed to creating an inclusive environment for all employees. We’re continuing to build recruitment processes that are fair and welcome requests for reasonable adjustments required throughout your interview experience with us. Depop supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skillsets.

At Depop, we work in multidisciplinary teams (Product, Engineering, Data Science, Analytics) that focus on a given internal or external customer problem space. We are collaborative in our approach and you will drive the product vision, prioritise roadmaps based on business objectives, work well with marketeers, analysts and engineers, gather data to drive decision making across multiple production teams, and ensure alignment and buy-in from a variety of business stakeholders. This role will report to the Director of Product & Technology Operations and depending on your experience and interest, could line manage the Martech Product team who are embedded in the AdTech & CommsTech squads. 

As a Lead Product Manager for Marketing Technology, you will play a pivotal role at depop, leading our Martech teams to expand the capabilities of our marketing teams. You will be responsible for identifying, evolving and optimising the capabilities, tools and systems that we need to surface engaging and relevant marketing content that drive our users to perform valuable (and attributable) actions. Your work will directly enable revenue generation and return on investment for our Paid marketeers.

Responsibilities:

• Work with stakeholders and the Martech team to build a feasible roadmap that enables us to achieve our marketing goals.
• Define and monitor MarTech KPIs in collaboration with Paid Marketing, Product, Engineering & other key stakeholders. 
• Be a key driver of defining, evolving and executing on our Adtech strategy, which aligns with the company's broader goals and vision and flexes according to the changing privacy and tooling landscape.
• Work closely with the Martech engineering and product leads, rolling your sleeves up and troubleshooting any technical challenges, making trade-offs, recognising  and resolving, or escalating any obstacles before they impact delivery. 
• Ensure that all Martech products and practices comply with relevant current and upcoming regulations.
• Keep return on investment at the forefront of your mind, work with the engineering and marketing teams to evaluate build vs buy options in the Adtech space.
• Make informed, pragmatic decisions, effectively communicate your rationale and learnings to technical and non-technical peers and stakeholders, foster the sharing of knowledge and understanding between the team and their internal customers. 
• Keep abreast of and share industry trends, privacy changes, competitor offerings, and emerging technologies to maintain Depop's competitive edge.
• Identify and leverage the expertise of key functional stakeholders (e.g. Engineering, Data Science, Analytics, Legal, Marketing, Product) and other squads to help align, evolve and execute on the strategy for your area.

Must-haves:

• Expert adtech domain knowledge. You have a deep and applied understanding of the advertising ecosystem, including product catalogues, ad conversion data, targeting and measurement, as well as the changing privacy and compliance scape
• Well versed in the Martech technical stack. You’re a hands-on, pragmatic problem solver who collaborates closely with engineering to deliver value to users early and often. You have a proven ability to roll out marketing technology solutions in mobile apps.
• Entrepreneurial and analytical. You think constantly about driving results, have a strong bias to action and experience with end to end data reconciliation and validation, from the client to business reports. 
• Experienced Product Manager. You have considerable experience as a Product Manager/Owner in an agile, fast-moving environment, with a focus on AdTech or digital advertising products (feeds, offsite ads, attribution etc).
• Excellent communication and leadership skills. You are adaptable, articulate, and can effectively influence and collaborate with all levels of stakeholders (up to exec).

Nice to Have:

• Experience and interest in people management of at least 1-2 direct reports
• Experience working in a marketplace or ecommerce platform business.
• Applied knowledge of other aspects of Martech/marketing experience, for example CRM and customer engagement tooling
• An engineering background
• Experience with customer data platforms like Segment and building reverse ETL systems, tag management tools such as Google Tag Manager, and Marketing Analytics software such as Branch and GA4.
• A love of fashion and sustainability, especially if you’re already part of the Depop community.

UK Benefits
Health + Mental Wellbeing

• PMI and cash plan healthcare access with Bupa
• Subsidised counselling and coaching - we partner with Self Space to provide you with the opportunity for a good conversation with a qualified person
• Cycle to Work scheme - choose between Evans or the Green Commute Initiative to help access a bike for your commute
• Employee Assistance Programme (EAP) - have access to a confidential support network of expert advice 24/7
• Mental Health First Aiders - we have trained individuals across the business to offer support and signposting

Work/Life Balance

• 25 days annual leave with the option to carry over up to 5 days
• 1 company-wide day off per quarter, for you to take some time for yourself and decompress
• Impact hours: At Depop, we offer all full-time employees up to the equivalent of 2 days additional paid leave per year to volunteer. We allocate this time in hours to help you engage with your community with ease and flexibility.

Flexible Working
MyMode is our hybrid-working model, designed to empower our employees to choose a working mode that works for them. MyMode is composed of 3 working modes: Flex, Office Based and Remote.

• Flex: we'd love you to head to your nearest Depop office once a week, but feel free to work from home the rest of the week.
• Office: Want to head into the office more? No problem, you can opt to be "Office-Based", with your very own desk.
• Remote: depending on your role you can request to be a remote worker, and only head into the office 4 times per year.

All of our offices are also dog-friendly! Do your best work with your best friend.
You can also apply to work abroad for 4 weeks of the year (in UK tax treaty countries).

Family Life

Our parental leave policies aim to support and enable parents to play equal roles in nurturing their families, in a way that is flexible and truly gender-neutral. Our full-time regular employees are eligible for 18 weeks of paid parental leave for the birth or adoption of their child. We also offer IVF leave, shared parental leave and paid emergency parent/carer leave.

Learn and Grow

• We offer budgets for conferences, learning subscriptions and more. We also sponsor and run a myriad of programmes, conferences and meet-ups to upskill our employees and enhance their journey with us.

Your Future

• Life Insurance (financial compensation of 3x your salary)
• Pension (Depop will match your contribution up to 6% of your qualifying earnings)

And finally, as a valued Depop employee we waive all of our employees’ fees when they sell on Depop so you can ship your sold items anywhere in the UK for free