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Lead Content Designer (Contract)

Paid time off
Parental leave
This job offer is closed.
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We’re quite proud of our achievements…

250M+ downloads, 50M+ monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

…and we’re just getting started.

We’re Flo Health, a rapidly growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

And there's never been a more exciting time to join us.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now though, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better - we’re set to become the world’s favourite female health brand.

Big plans, right?

They absolutely are -  that’s why we’re hiring.

The Job

This is an exciting time to join Flo if you love Content Design and advocating for it! 

We’re on our journey to become a world-class design team, and there’s lots to get stuck into. 

We’re building the foundations for our future, including: 

  • Establishing ways of working to ensure Content Design is a valued and essential part of the design process, from planning and strategy, all the way to delivery and build.
  • Improving collaboration and communication within our product teams.
  • Using workshops, demos and working sessions to showcase the depth of what Content Design can do.
  • Building a talented team of Content Designers, helping them to produce their best work and continue to grow their practice.

It’s an exciting period of growth for the company. That’s why we need someone who sees the product through our users’ eyes, manages business needs, and will champion the importance of Content Design. Someone who can bring creativity and clarity to every touchpoint and can turn complex concepts into something simple and human. 

We are looking for someone who thrives working on complex, ambiguous projects, such as new products or features and who has experience leading other Content Designers and Product Designers to collaborate and deliver successfully on the project goals.You’re an experienced Content Designer with an interest in health technology that solves real-world user problems and you need to be able to flex between prototyping new products, designing end-to-end experiences and creating compelling microcopy such as feature overviews, error messages and pushes. 

You’ll be confident presenting Content Design work to a large audience and stakeholders from different disciplines, at multiple levels in the business andcomfortable coming up with solutions and new processes, challenging ways of working while also listening in order to understand and serve business needs.

You’re confident explaining your hypotheses, the process behind your decisions and a strong planner who thrives on variety and a fast-paced environment.

You have a passion for Content Design and the value it brings to the design process.

You’re comfortable coming up with solutions and new processes, challenging ways of working while also listening in order to understand and serve business needs.

You’re confident explaining your hypotheses and the process behind your decisions and you’re a strong planner who thrives on variety and a fast-paced environment.

You have a passion for Content Design and the value it brings to the design process.

Your Experience

Must have:

  • Content Design expertise and attention to detail.
  • Experience co-designing with product designers in collaborative tools.
  • Brilliant communication skills – with the ability to influence others and advocate for Content Design at all levels — from product designers to product managers to senior stakeholders.
  • A portfolio that demonstrates your work

Nice to have:

  • Experience working on mobile apps and with a complicated subject like health is preferred

What you'll be doing

You'll be responsible for:

At Flo, each day is different, but you can expect to:

  • Lead Content Design at a stream level, working with multiple PMs and collaborating with Lead and VPs in Product, to contribute to planning Content Design resources so that CDs are contributing most effectively to OKRs.
  • Working across multiple projects - and sometimes streams - on both a lead and support basis. Deliver large scale projects, as well as jumping in on the day-to-day, creating clear, concise, and compelling content for new features, widgets, paywalls and more.
  • Collaborate with Product Designers, Researcher, Analysts and Product Managers to define new experiences across our app and website.
  • Advocate for Content Design both on your team and in the wider community.
  • Proactively seek areas for improvement, working with all content disciplines and across other product streams to find solutions.
  • Work closely with Localisation to ensure messaging and tone of voice is kept consistent and makes sense across different markets.
  • Evangelise for human-centered design, readability, accessibility and creativity.
  • Help other Content Designers develop their skills, by sharing best practice, collaboration, and training.
  • Lead and contribute to Content Design crits, as well as giving timely content feedback async, to empower other CDs to deliver the best work.
  • Dig into data, helping to shape experiment methodology and hypotheses, as well as engaging in analytics reporting to decide next content iterations.


People perform better when they’re happy, paid well, looked after and supported. 

That’s just a fact.

On top of competitive salaries, we offer Flo's permanent employees:

  • A fully flexible working environment wherever you’re at your best: at home, in our offices, or a mix-and-match of both
  • Company equity grants through Flo’s employee share option plan (ESOP)
  • Paid holiday and sick leave (dependent on location) 
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations - an opportunity to work abroad for two months’ a year
  • Six months' paid Maternity Leave, and one months' paid Paternity Leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • As many free premium Flo subscriptions as you’d like 
  • A whole host of other benefits (health/pension/social schemes, dependent on location)

Our Culture

It’s pretty hard to condense a culture down to a few words, but we do all have a few things in common.

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a rapidly growing business means that the answers aren’t always there for us already, but that’s okay; it’s part of the excitement!

If this resonates, we might be the right place for you.

We know that building the future of female health isn’t going to be easy,
but we’re hoping you’re up for the challenge.

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Freelance contract
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Flo
Flo is a women's health app, that supports women at each stage of their reproductive cycle.
Health Care
251-1K employees

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